The Power of Branding
Your brand is more than just a name, logo or catchy tagline. A well-defined brand serves as a visual representation of your company's values and aspirations....
Continue ReadingYour brand is more than just a name, logo or catchy tagline. A well-defined brand serves as a visual representation of your company's values and aspirations....
Continue ReadingBuilding connections through nostalgic marketing is a way for your brand to leverage the optimism that comes with a walk down memory lane. ...
Continue ReadingMarketing can be a lot like dating. You swipe through multiple ads online much like swiping through dating profiles and finding the one right away is unlikely....
Continue ReadingIn the latest edition of our Did You Know blog series we take a look at two rival tech companies as two rival films hit the big screen. ...
Continue ReadingWe all know that as a brand you have to adapt to new waves of marketing trends and learn the best way to market your brand to your target audience no matter their age. So what happens if your target demographic isn’t on social media?...
Continue ReadingOne of the most regular questions we get asked as a marketing and branding agency is why does our business need a blog? You may be an innovative technology company or a tourist attraction wondering what benefit there is - well, there are many....
Continue ReadingSocial Media has become less of a social app and is now a vital tool in your digital marketing strategy. As a branding and creative agency we know the tried and tested methods of promoting your brand on social media....
Continue ReadingWhen it comes to marketing and branding colour can play a huge role in how consumers perceive your brand even if they don’t realise it themselves....
Continue ReadingAn American journalist, writer, and filmmaker Nora Ephron penned some of the most iconic pieces during her fifty-year career....
Continue ReadingLearn how your brand can leverage the full potential of video animation for your brand's digital marketing strategy with Elastic....
Continue ReadingEmail marketing isn’t going anywhere anytime soon and is still a vital part of your marketing strategy. ...
Continue ReadingWe deep dive on NYC's newest logo design, potato-based water bottles, Meta Verified and Shakespeare Globe's newest typeface....
Continue ReadingYou may have spent hours watching countless ring-doorbell mishaps or dancing videos over on Tiktok. While it is still a relatively new platform TikTok has space for everyone Including your brand....
Continue ReadingInfluencers are flocking to TikTok to de-influence as they feel the growing pressure to show up more authentically. With influencers turning the tables in a trend now known as de-influencing which involves recommending overhyped products, consumers should avoid....
Continue ReadingWith the current financial crisis raising costs on everything from energy to a weekly food shop to sadly even our beloved takeaway coffee, consumers are being more cautious where they are spending their money....
Continue ReadingDon't let your evergreen and ephemeral content find itself in a fight for supremacy. Click here to learn about the unique benefits each can bring in a balanced content strategy. ...
Continue ReadingAlthough the popularity of podcasts has boomed in recent years, very few brands have taken the step to add the format to their content marketing strategy. But why? We decided to investigate. ...
Continue ReadingMost of us could probably name quite a few social media influencers. However, could you name any virtual influencers? A new era of influencer marketing or a step too far. We decided to take a look. ...
Continue ReadingWhat do Spanish oranges and Van Gough have in common? You will find each will find themselves as the source of some pretty cool elastic thinking in this month's edition of our Did You Know blog series. ...
Continue ReadingWhat do the films and tv series Blade Runner, Total Recall, and Minority Report all have in common? Based on the work of little-known author Philip K Dick, he is the fitting focus of June's Elastic Thinker....
Continue ReadingWhat is it about the mechanics of these digital platforms and social media that have made it so hard to find a middle ground, and what can we do about it? In this blog, we decided to discuss exactly that. ...
Continue ReadingWhen done for the right reasons, proactive green marketing can have a fantastic impact on the world around us. In this blog, we pass on our tips to ensure your efforts are the best they can be. ...
Continue ReadingHit the right chord with your vocals and you can really elevate your message. In this blog, we discuss how you can unlock the power of voice....
Continue ReadingThe man at the heart of one of the world’s most recognisable and adored car brands, Enzo Ferrari’s drive, vision, and determination is typical of any elastic thinker. Click here to read all about the man behind the glasses....
Continue ReadingVideo marketing has come far since its first use in 1941. But, what are the secrets to content that works in 2022? Click here to find out....
Continue ReadingA strong brand is about so much more than what can be seen at the surface level. Follow the link to learn how you can give your brand depth....
Continue ReadingCheck out the first edition of our new Did You Know blog series to learn about some of the hidden secrets behind the world’s biggest brands....
Continue ReadingIn the latest edition of Elastic Thinkers, we dive into the life and ideas of elusive professor, philosopher, and prophet Marshall McLuhan....
Continue ReadingFrom humble beginnings to the elaborate campaigns we see today, April Fools marketing has come a long way. Join us as we take a look back at some of our favourite campaigns from the last few decades. ...
Continue ReadingOver the years the process of rebranding has helped to re-energise some of the world’s biggest brands. But how do you know when you're ready? Click here to find out. ...
Continue ReadingLaunching an optimised website is a fantastic start. However, it's not a one-off activity if you want to maintain high performance in search rankings and high conversion....
Continue ReadingYou can make a difference in the lives of millions of people and improve your search engine rankings at the same time – what are you waiting for?...
Continue ReadingThis game-changing new browser and ad platform could be the future of digital advertising. Read on to learn more....
Continue ReadingAsking yourself, “should I hire a digital marketing agency?” In this post, we explain why it could be one of the best business decisions you make....
Continue ReadingIn this post, we take a look at the real value you can expect from exceptional marketing, far beyond the initial sale....
Continue ReadingWhat is customer lifetime value? In this post, we dive deep to explain what it is, how to work it out and why it’s important....
Continue ReadingIn this post, Junior Designer Iona conducts an in-depth analysis of the importance of considering the interior design of your workspaces and how this can enhance the experience of both your employees and your clients....
Continue ReadingCompetition in the eCommerce space, especially DTC, is getting fiercer by the day. In this post, we show how you can use branding to gain an edge over your competitors....
Continue ReadingIn this article, we answer the question “does social media work for b2b brands?” Diagnosing some of the most common objections to social media marketing in b2b....
Continue ReadingIn today’s world, product is increasingly becoming more important to businesses than marketing. But is that the best strategy? We think not! In this post, we explain why....
Continue ReadingBack in June, we were approached by Keppie Design - a leading Glasgow-based Architecture firm - to create and manage a social media campaign to promote their radical rebrand....
Continue ReadingInspiration is typically derived from what goes on around us, the sharing of ideas, and the exploration of new places and concepts. With many of us unable to travel and find inspiration, how does staying in our safe little bubble affect us?...
Continue ReadingResponsive websites are nothing new, but with more traffic arriving from multiple devices, they’re more important than ever. In this post, we cover what they are and why they’re important. ...
Continue ReadingAdam Smith was an economic and philosophical thinker of the highest order, back in the times of Enlightenment, during the mid 18th century. Here we discuss how relevant and ahead of their time his ideas were....
Continue ReadingCOVID-19 has radically changed the behaviour of online shoppers. In this article, we show you what this means for your digital marketing strategy....
Continue ReadingWant to know the answer to the question of what is digital marketing? Check out our in-depth, ultimate guide for 2020 for a crash course in everything you need to know to get started....
Continue ReadingIn this post, Elastic Designer Iona explores the traits and attributes that contribute to building a successful brand identity....
Continue ReadingWe've taken the decision to become a fully-remote digital agency. In this post, we discuss what the future looks like for the team....
Continue ReadingWe all know what it means to be agile. How do 'agile' development and project techniques work within a creative agency environment? Where are the challenges and what value does an 'agile' approach bring?...
Continue ReadingNew to UX design? In this article, we break down what it is and how you can optimise it for a better user experience....
Continue ReadingMany businesses spend lots of money on digital advertising and marketing but often don’t know which channels are creating the most closed business and return on investment....
Continue ReadingIn this post, our Creative Director Guy Connell talks us through why Leonardo da Vinci - one of the original elastic thinkers - is such an incredible source of creative inspiration....
Continue ReadingPamela recently created an awesome video animation describing the transformative power of range. In this post, she shows us how she did it!...
Continue ReadingMichael Bierut is a graphic designer, design critic writer and educator. In this post, we look at how he used Elastic Thinking to create incredible designs....
Continue ReadingIsolation has resulted in some interesting and slightly odd changes in our search behaviour. In this post, we outline the Top 30 trending search terms of the moment. Number 4 is a shocker!...
Continue ReadingAs part of the Elastic Thinkers series, we’re featuring people that have inspired us with their revolutionary ideas, work and creativity. In this post, Pamela explains how forward-thinking Fashion Designer Alexander McQueen inspired her creatively....
Continue ReadingTimes are tough right now, we know that, but there are ways to cheer up, keep busy and help others. Here are a few of Elastics favourite examples of creatives helping out in tough times....
Continue ReadingTo help you get to grips with copywriting, this article gives you copywriting tips pulled straight from the Elastic Creative marketing recipe book....
Continue ReadingGeorge Lucas changed Hollywood forever when making his original Star Wars trilogy, everything from special effects to branded merchandise, the repercussions are still felt to this day....
Continue ReadingOur M.D. Alex has spent a bit of time during lockdown reflecting on how much he misses working with the team (Aww!). In this post, he shares his appreciation for the Elastic Thinkers!...
Continue ReadingIn this article, we talk about all of the cool things we're doing to keep business running smoothly during the COVID-19 lockdown....
Continue ReadingIn this post, Iona Sorbie - a junior designer here at Elastic - blogs about her experience giving an inspiring talk at a local school about the wealth of job possibilities available in creative sectors. ...
Continue ReadingIn this article, I’ll be shedding some light on some of our top tips for working from home. If you, like us, have found yourself working from home, hopefully you’ll find some valuable tips to help make the transition a little more seamless....
Continue ReadingPopular design trends are perpetually evolving. Year after year we can look back and pinpoint the most popular trends. Head to the blog to find out what's popular in 2020....
Continue ReadingThere’s one marketing sin we’re all guilty of. Trying to be too damn clever all the time. Read this article to learn the importance of clarity of cleverness....
Continue ReadingAmidst wide-scale outcries for changes to data handling, Google have announced they're phasing out the infamous cookie by 2020. Here's what it could mean for you....
Continue ReadingWe’ve put together this article outlining the emerging digital marketing trends in 2020 that are going to reshape the digital marketing landscape of the future....
Continue ReadingWe’re often told to specialise; to find a niche and own an area; that there are so many people out there and so many companies that you must find your spot and stick to it. This is meant to be a good thing - you will benefit from it and so will your clients....
Continue ReadingIf you’re from a traditional marketing background, transitioning to digital is daunting. to get you up to speed, this article covers the basics of digital marketing for b2b companies....
Continue ReadingFind out how our newest designer got her start in this competitive field and what advice she has for those ready to start a new career!...
Continue ReadingNew to branding? Find out what branding is, how it affects your marketing strategy, and how to leverage it to maximise your scope for growth....
Continue ReadingKiller branding is one of many factors that lead to a successful business. Here are 9 reasons it’s vital for SMEs to nail their branding....
Continue ReadingBrand strategies are vital for building lasting and profitable relationships with customers. Find out what they are and how they can help you drive business growth....
Continue ReadingSocial media has long been criticised for the negative effects it has on society, so are the efforts the industry is making now to alleviate its past wrongs simply too little, too late?...
Continue ReadingThe difference between art and design is all about function. But what is the function of good design? ...
Continue ReadingA brand is more than just a name, but a good name can set your business up for success the way few other things can. ...
Continue ReadingDon't have time to test-drive every marketing platform out there? Let Elastic do the heavy lifting for you. ...
Continue ReadingChristmas is coming and the Elastic band is ready to show off our skills! ...
Continue ReadingIt's the end of the decade, and you know what that means: time to take a look back at all our favourites of the last ten years!...
Continue ReadingSometimes the best marketing campaigns go awry & no one sees it coming. Here are 5 campaigns that went so spectacularly wrong that we're still thinking about them...
Continue ReadingThe 1980s have made a comeback in a big way. From films to TV to music, it seems like if it’s popular today, it came from (or was influenced by) the 1980s. Here are some of our fave examples....
Continue ReadingChristmas time is near, and you know what that means: another batch of festive ads! Check out our roundup of the year's best Christmas trends and adverts!...
Continue ReadingBrand awareness is a tough thing to track, but it's not impossible. Here are 4 tools that can help you make the most of your marketing budget!...
Continue ReadingElastic Thinking isn’t just the basis of our new promotional campaign – it’s our entire studio philosophy. Find out how our motion designer brought it to life on video!...
Continue ReadingGoogle Ads should be driving ROI for your brand. If they're not, it's time to take another look at your marketing strategy. ...
Continue ReadingFrom its Celtic origins to today's spooky commercial celebrations, Halloween has evolved a lot over the centuries....
Continue ReadingBrand guidelines keep your organisation's look & feel consistent across all platforms, and they include a lot more information than you may think! ...
Continue ReadingGood design isn't just for ads- it shows up in everyday life all around us. Here are 3 times creative thinkers put design to good use to solve real-world problems....
Continue ReadingNot all communication is verbal, especially when it comes to brands. We can help you define your brand so you can be sure you're sending the right message to your target audience....
Continue ReadingHere at Elastic, we're always evolving the way we think, the way we learn and, of course, the way our website looks. Take a look at our newest updates!...
Continue ReadingDirect-to-consumer brands are the newest players on the field, and their flexibility means they're reaching customers faster than many more established brands. Find out how they're doing it!...
Continue ReadingReady to revamp your digital marketing strategy? From podcasts to new ways to search, here are the trends taking the marketing world by storm!...
Continue ReadingReady to take your content marketing to the next level? Here are 10 ideas to propel your brand forward....
Continue ReadingThere’re now more than 1.5 billion websites. For a brand that wants to stand out, that’s a lot of competition. So, it’s crucial you get yours right....
Continue ReadingComing up with fresh content can be tough. If you're stumped, check out these 11 ideas for content marketing inspiration!...
Continue ReadingNot getting as many site hits as you’d like? Or maybe your social media pages aren’t generating much interest. If that’s the case, then it’s probably time you revamped your digital marketing strategy....
Continue ReadingBrands are a lot like foods. Some, like a delicious serving of mac and cheese, are universally liked. Others, like the infamous marmite, divide opinion. And then some, like anchovies, are liked only by a select few. While others, like handfuls of mud, were just never meant to be consumed....
Continue ReadingFrom books to experiential marketing, tunes to comediennes, here's what we're loving the most this summer. ...
Continue ReadingAI writers are becoming more common (and realistic!), but what does it mean for the role of the copywriter?...
Continue ReadingDon't feel like your social media strategy is generating the results you want? Here are some tips for developing a strategy that works....
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