Video Production & Motion Graphics

Tell your story or convey your message using video and motion graphics – it can be filmed footage, animation or a combination of both. You can get this message seen by potentially hundreds or even millions. The first and most commonly used medium for consumption of information is video. Complex ideas can be broken down and told simply and convincingly.

You can say a lot in a short space of time – ideas can be brought to life in a dynamic and interesting way.

YouTube and Vimeo are the most commonly used platforms with Facebook and other social media platforms now incorporating video. It can also be used for more traditional TV advertising or corporate presentations. You can say a lot in a short space of time – ideas can be brought to life in a dynamic and interesting way.

Storyboarding starts the process by laying out a scene by scene sequence. This informs the videographer or animator what needs to be filmed and includes elements such as camera angles and lighting. When all the rough footage is assembled it is then edited and integrated with sound, titling and any effects required. It is one of the most effective ways to get your message out there and predictions are that video content will account for almost 70% of all consumer online traffic.

Animation can add a different level of character or personality not always achievable with real actors.

As opposed to filmed footage – Animation can be created graphic characters – this suits where people are not available or at times when a more simplified message is required.

Animation and motion graphics can allow you to deliver scenes or footage that would otherwise be too costly to film or simply not possible. Animation can also add a different level of character or personality not always achievable with real actors. Exaggeration can be used to great effects and words, other graphics and images can be easily blended in with animated sequences. When integrated with filmed footage it can be used to highlight or draw attention to a particular element.

Carnegie Club video still
DJCAD Ones to watch 2015

Including video on a landing page can increase conversion by 80%.

Share your thoughts

No Comments

Sorry, the comment form is closed at this time.