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SEMRush’s Ranking & Your SEO Strategy

Research detailed in a report by SEO software giants SEMRush has turned up results that could have big implications on your SEO strategy....

Bestival of the Book Festival

This year's Edinburgh Book Festival is full of gems. Check out this list of our top picks and find your next favourite read!...

4 Traits Every Successful Brand Shares

From innovation to a lack of fear, here are 4 traits you might not have noticed that successful brands all have in common....

5 Best Product Launches That Flopped

Every product launch can't be a success, but even the failures are an opportunity to learn. Here are 5 of the most historic failures of the last 35 years and what we can learn from them....

Online Shopping Goes High-Tech

Thanks to a steady rise in the number of disruptive entrepreneurs, radical new technologies are emerging at rapid rates, especially when it comes to online retail....

Crisis Management: Why You Need a Plan

Think you don't need a crisis management plan because your brand plays it safe? Think again. Having a plan in place gives you the peace of mind to succeed in the face of catastrophe....

6 Top Graphic Design Trends of 2019

From fonts to colours to illustration styles, here are the top design trends making headlines this year. ...

Familiarity Breeds Contempt… or Confidence?

In a world of uncertainty, many seek refuge in the familiar. Delivering what people like consistently is often underestimated. Here's how to find the spark in your story that guarantees success....

Gamification & B2B Marketing: A Winning Fit?

Gamification isn't as complex or difficult as it sounds. And chances are it could help your business. Find out how this unique marketing method works!...

Content Marketing 101: Part II

Find out what makes a good content marketing strategy, and how Elastic can help propel your brand's content to the top....

Content Marketing 101: Part I

Are you ready to take your digital marketing to the next level? Then you need a robust content marketing strategy. Find out what that means!...

Don’t Be Afraid of “Dark Social”

Dark social traffic sounds ominous, but it's actually a sign you're creating content your users want. Find out how to harness the power of this new traffic-driver!...

Why Do You Need SEO?

If you want your business to have a successful online presence, you need a solid SEO strategy so your customers can find your content. Find out how to get started!...

Selfie Ops & Insta-Spam

Instagrammable Moments are becoming popular with brands in all industries. Are they the right fit for you? And are they even worth the money? Read on to find out!...

How’d You Get Here: Marketing & Copywriting

Ready to start on a career in marketing or copywriting? Take a look at Patrick's advice for those just starting out!...

Cult Classics

Before there was 'going viral,' there was the opposite: the cult classic. Here are our favourites and what we can learn from them....

What’s Elastic Thinking?

Creativity is about solving problems in new and unique ways. We believe in the power of Elastic thinking to take your brand to the next level. Ready to find out more? Read on here!...

What is Digital Marketing? Part II

Ready to dive into digital marketing? Here are some strategic options & why you should trust Elastic for your marketing needs....

What Is Digital Marketing? Part I

Digital Marketing encompasses a lot more than banner ads. If that sounds overwhelming, check out this primer on all things digital to find out what Elastic can do for your business!...

How’d You Get Here: Motion Graphics

Considering a career in motion graphics, design or animation? Find out how our Motion Graphics Designer got her start and what she's learned along the way....

E-Cigarettes & The Future of Marketing

Tobacco ads may be a thing of the past, but e-cigarette ads are just beginning to take over. Will this technology put smoking rates back at 1980s rates?...

Videogames, Art & Design at the V&A Dundee

The collection may be smaller than London, but it's no less engrossing. Find out why you should pay a visit to the V&A Dundee!...

A Bloody Battle or Branding Genius?

The Wars of the Roses are known as one of the bloodiest times in history, but did you know these battles also spearheaded one of history's first branding campaigns?...

Developing Mindfulness

Our world of constantly flowing distractions causes stress and a sense of fragmentation. Mindfulness can help. Here are some ways to 'micro-dose' mindfulness into your daily life....

The Creativity Code

We used to think that no matter how smart a computer became, it could never match a human. But will computers surpass human reasoning? Maybe....

Ruth Bader Ginsburg: Elastic Thinker

Social justice, feminism, LGBT equality & more: The Notorious RBG has overcome a lot to become an icon. You don't have to be a visual artist to think creatively, and Ginsburg's life proves it! ...

Celebrity Branding: Do You Need an Endorsement?

It seems like every brand these days is owned (or endorsed) by a celebrity. Should your brand jump on the bandwagon? Here are the pros and cons of working with celebrities....

Facebook’s Big Changes: What’s Next?

Facebook has announced sweeping changes, but what will these mean for brands, especially SMEs, who advertise on the platform?...

Dr. Seuss: Elastic Thinker

Elasticity gives us creative freedom, but it can also restrict. Find out how one Elastic thinker used restrictions in a new way to come up with one of his most well-known works....

Can TikTok Keep Pace?

With over 500Million global users and a strong youthful fan base, Tik Tok is on the rise. Marketing opportunities on the app abound, but is it the right social media platform for your brand?...

Easter Advertising Part II: More Brands Who’ve Cracked It

Easter came and went, but we'll be eating chocolate forever. Check out this round-up of our favourite Easter ads, no egg puns allowed!...

History’s Mysteries

Design may be our specialty, but that doesn't mean we don't love a bit of fine art, too. Take a look at the mysteries & controversy surrounding 5 of our favourite works!...

Eduardo Paolozzi: Elastic Thinker

Despite a successful and diverse career, Eduardo Paolozzi remains a mysterious figure rarely given his due. Here's why we admire his creative thinking and his art....

Time to Walk Away from Social Media?

Social media is always in the news for the wrong reasons, leading some brands to abandon it altogether. But will this strategy backfire, or could it work?...

Break the Chain: Independent Retailers & The High Street

Reports of the death of The High Street have been greatly exaggerated...

Antoni Gaudí: Elastic Thinker

Gaudí is known for his unique architectural style, and nowhere portrays that style better than Barcelona. Take a look at his masterwork, the Sagrada Familia....

As young millennials gain the right to vote, politicians are expanding their targeting to reach young people in new ways, including cool, design-forward merchandise. Take a look at some of our faves!...

Easter Advertising Part I: 3 Brands Who’ve Cracked It

Easter is coming, and we're excited about the candy...

Lee Miller: Elastic Thinker

Lee Miller never let herself be beaten by the obstacles in her path. Learn more about this creative thinker and why we find her so inspiring!...

Robots: The 500-Year Quest To Make Machines Human

Robots aren't only for science fiction films anymore. A new exhibit at the NMS got us thinking about the possibilities robots bring to the table across industries and what the future of robotics looks like....

TfL Steps Up to Tackle Obesity

HFSS ads have been banned from Transport for London facilities, but will it help combat obesity in the long-run?...

The Most Controversial Moments of 2019… So Far

Less than a quarter of the way through 2019 & so many scandals have rocked the digital world it's impossible to keep track. What's a savvy brand to do?...

Could Brexit Save Us From GDPR?

As Brexit fast approaches, there are data privacy issues that must be addressed. Could Brexit save us from GDPR?...

Diversity In Advertising Winner Leaves No Room For Cliches

The RAF's new ad campaign showcases the strength of women in the military by flipping the script of played-out cliches too-often included in female-targeted ads....

Ceci N’est Pas Une Advert

The relationship between art & advertising goes back more than 100 years. Here are some of the leading artists who have taken on the world of advertising....

Stanley Kubrick: A Lesson In Trust

It turns out Stanley Kubrick & the creation of 2001: A Space Odyssey can teach us a lot about trust and its power in overcoming obstacles. ...

Marketing Reality: Television in the Age of Unscripted

Masked Singer is sweeping the US with its mixture of singing, dancing & mystery. But how do you market a show where the viewers don't even know what they're watching?...

5 Oscar Secrets You Know… And 5 You Don’t

The Oscars have always been a hotbed of controversy & scandal as well as a ceremony that sets (and breaks!) records every year. Here are 5 moments you probably remember from years past, and 5 you probably don't....

The Life & Death of the British High Street

For decades we've been worried about the High Street taking over independent businesses, but have we been looking at the wrong battle all along, and how can your brand compete in an ever-more-aggressive landscape?...

Tweets That Stand Out From the Crowd

Ready to stand out from the competition? Take a look at these 5 brands who do just that with a unique voice & engaging content!...

Ingredients for Good Design

Cookbooks may not come to mind when you think of good design, but they actually hold the key to all the important aspects of graphic design, usability & more. Here's what you can learn from a well-crafted cookbook!...

Super Bowl LIII Trend Watch

Political ads have flourished in Super Bowl ads over the past few years, but not this year. Here's what brands will tackle this year & what we're looking forward to!...

Prophesies, Predictions and Speculations

2019 doesn't quite look like Blade Runner, but that's not going to stop us from looking toward the future to make predictions of what's to come!...

Miles To Go Before I Eat: An Elastic Travel Guide

We love to travel the same we do design: elastically! Here are our favourite hidden treasures from Tokyo to Kentucky and everywhere in between....

Six Brands Doing Packaging Right

Packaging isn't just eye candy. It's your customer's 1st experience with your brand, so it needs to reflect your style & stand out from the crowd. Here are 6 brands with great packaging to learn from!...

Message in a Bottle

Here at Elastic, brand is everything. But in the year 2019, it's imperative that your brand is also green. Find out how three local businesses handle this challenge....

Are You ASA Ready?

As the ASA implements new regulations that will prohibit sexism in ads, reactions from the public are mixed. So how do you make sure your brand is in compliance? Check out these tips for advice!...

Mythbusting: Digital Marketing

Digital marketing seems overwhelming if you've never done it before. Let's take a look at some of the myths that surround online adverts and whether they're true....

What’s in a Brand?

Not sure what your brand is? Feel like you need a refresh? Maybe you don't even know what a brand identity is. No matter your situation, Elastic can help....

Healthcare & Social Media: A Perfect Match?

Sensitive subjects, difficult targeting & tight regulations: healthcare marketing is difficult. But with Elastic's expert know-how, your campaign will succeed....

Merry Christmas from Elastic!

The Elastic studio is feeling festive & ready for the holidays! Check out this roundup of our favourite Christmas traditions & stories from years past....

Is Our Fondness for Fizz Fizzling Out?

Britain had a love affair with fizz, but prosecco has a branding problem. Is a lack of good marketing causing our fondness to fizzle?...

Marketing With a Cause: Brands That Give Back

Looking for ways to authentically demonstrate your brand values? Take a look at these three companies that are doing it right....

Intents & Purposes: Fighting Controversial Ads

Fake News & inflammatory content are making headlines. The pressure is on for brands & publishers to pull objectionable ads sooner than ever. But how do we know if an ad violates guidelines? ...

Elastic Top 10: 2018 Edition

Every year around this time, we like to take a look back at our favourites of the year. It's a great chance to reflect on the great experiences we've had, so grab your wishlists and get excited!...

That’s What Christmas Means To Me

Christmas in Edinburgh is pretty magical, but if you're from somewhere far away, it's easy to miss your own traditions. That's why our expat marketer loves to make her own!...

Christmas Advertising: 2018 Edition

High Street shops are increasingly opting out of the blockbuster Christmas advert, but is it truly 'bah humbug' for our favourite holiday marketing tradition?...

Walking Around: Pythons & Bongos & Old Town

Edinburgh's Old Town is always changing, and yet so much stays the same. Take a look at some of our recent favourite street art pieces!...

Technology: The Good, The Better & The Best

It's easy to moan about the ways tech encroaches on our lives, but there are many ways technology is improving people's lives in unexpected ways the world over....

Stan Lee: A True Marvel

Superhero films are everywhere, but Marvel's lead the way. Stan Lee, the man at the centre of it all, developed a world we could all believe in. ...

It’s Alive! DJCAD & Gothic Design

The connection between Scotland & all things Gothic runs deep, so we were excited to work with DJCAD students to come up with creative ideas that showcase this aspect of our history....

Why Do We Say… PSA Edition

Thanks to their long shelf-life, PSAs often work their way into speech, entertainment and culture for years after they stop airing. Here are some famous examples...

Why Do We Say… Retail Edition

We've all felt lost when a joke comes on an American film or song that we don't understand. But did you know these jokes sometimes come from famous adverts? Take a look at some of the most common ads that still show up in pop culture regularly....

Successful PSAs, Non-Profit & Charity Ads

Public Service Announcements have come a long way since the days of the After School Special, but they’re still around- and still making a difference. ...

Slacktivism & Today’s Millennial

Social media gets a bad rap from pretty much everyone, but the internet has become a major destination for planning activism globally. So how does the savvy activist-in-training avoid slacktivism in favour of activities that actually drive change?...

Aldi vs. Jack’s: Who Will Reign Supreme?

Tesco has long been in competition with discount shops, but questions remain regarding the success of their new budget brand Jack's, which takes a stab directly at Aldi's large market share....

Spring Ahead, Fall Back

Why do we still observe Daylight Saving Time, and how did it get started to begin with? Check out this video to find out!...

Brand Mystery Solved!

Have you seen this Agency? Wanted for multiple counts of brand restructuring and successful marketing ploys!...

Design as Escapism

A good book holds you captive for hours, luring you in with a mixture of storytelling elements that leaves you totally enchanted- it's pure escapism. And so is good design....

The Great Escape… From the ASA

Costa and Lloyds have both come under fire due to their recent advertising efforts. But who's to blame and who's just caught in the crossfire?...

Back to the Future: Traditional Ads Making a Comeback

The future of advertising is now, but some brands are taking the opposite viewpoint and returning to the Age of Analogue. Take a look at these successful campaigns that hearken back to a simpler, less digital era....

In 2018, No One Should Be Homeless

Edinburgh is top for economic vibrancy, but still ranks low on inclusion & equality. Social Bite is working to fix that. Find out how Elastic is doing our bit!...

Parody: The Greatest Form of Flattery?

The concept of parody has been in existence since time immemorial, but when it comes to adverts, is it flattering- or insulting? Can it be a little of both? And what do brands need to watch out for before creating their own parody ads?...

Touchdown! Advertising at The Super Bowl

Advertising at the Super Bowl is legendary, but it's also expensive. Here we take a look at the good, the not-so-good and the expectations for next year....

Apollo 13 & Creative Versatility

When the astronauts of Apollo 13 were in trouble, creative thinking saved the day. How can this kind of thinking help your business?...

Mythbusting: Social Media

Social Media has been around for nearly 2 decades, but the myths surrounding marketing on the platform persist today. Elastic has the expertise to successfully market your business on social media, no matter your audience- Click here to learn more about our top tips....

The Bilbao Effect, The V&A & Dundee

The Dundee V&A is a hot topic right now, but what does it mean for the city moving forward? Will Dundee be next on the list of 'starchitecture' cities once the museum opens?...

Elastic: The Font

We love to see our Elastic thinking reflected in what we do, and these Elastic fonts are no exception! Check out the work our placement did to create fonts that celebrate what it really means to be, well, Elastic!...

Emotionally-Connected Brands

Brands are often scared to engage emotionally with their consumers, but an emotional connection is necessary to build interest, brand loyalty & advocacy. Check out these case studies to see some examples of successes (and failures!) at building these connections....

Every Star Wars Movie Poster, Reviewed

From the 1970s through today, the Star Wars franchise has delighted generations. The posters...

Motion Graphics in Music Videos

We love music videos for their entertainment value, but we really love the cool motion graphics taking over the world of music videos these days. Check it out!...

Data-Driven Marketing: Single-Customer View & GDPR

The newly-implemented GDPR laws could actually drive more adoption and value from data-driven marketing programmes, while simultaneously protecting personal data....

Seriously Smart Selling With HSPC

With the increasing popularity of online estate agents, HSPC wanted to promote their complete service package and expose the issues that people face when dealing with a faceless organisation. Elastic created a digital marketing campaign to highlight their offering to those wanting to sell their property....

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