The Elastic Band In Concert
We're all a bit music-mad here at Elastic, so here are our favourite tunes in Spotify playlist form for getting creative, focussing on your work & waking yourself up....
Continue ReadingWe're all a bit music-mad here at Elastic, so here are our favourite tunes in Spotify playlist form for getting creative, focussing on your work & waking yourself up....
Continue ReadingFrom leading spelunking trips after uni to running clients' social media accounts, Blair's career has taken some turns. Find out what her tips are for getting into digital marketing and what the best part of the industry is!...
Continue ReadingHeat wave got you craving some time indoors? Feeling like a lobster in a cooking pot every time you step outside? Have we got a (cool, dim, indoor) tip for you!...
Continue ReadingWe bring Elastic thinking to everything we do, from brand strategy to digital marketing and creative buildout. Find out how we can help your brand today!...
Continue ReadingHumans and robots alike are capable of analytical thinking- but where will that take us in the future?...
Continue ReadingFrom solving basic problems to generating reflex responses, scripted thinking serves a useful purpose in everyday life. But is it the best way forward?...
Continue ReadingWe love a bit of Scottish music in the Elastic office. Here's our ode to all the amazing bands we love from across Scotland- how many can you identify?...
Continue ReadingThe eSports industry is a multi-million-dollar business, and the time is right for brands to get involved. We can help you find your target audience, no matter who they are....
Continue ReadingElastic is more than just a company- it's a team, a way of thinking & a whole lot of caffeine. Want to get to know us better? Read on!...
Continue ReadingPressure to make sure data collection and processing is GDPR-complaint has been building, but GDPR is not quite been the data-pocalypse that was prophesied...
Continue ReadingInspiration strikes at unexpected times, which is why a storyboard is the crucial first step in building your business's video & creative assets. ...
Continue ReadingDo you ever wonder why more people aren't contacting your business? Maybe your brand is broken. We can revitalise your business through strategic thinking. ...
Continue ReadingSeasonality, messaging, tone and humour can all be difficult to translate across cultures, but so too can style and legality be a stumbling block as you transition your adverts from one side of the Atlantic to the other. ...
Continue ReadingFeeling like you’ve already visited everything Edinburgh has to offer? Try a weekend stay-cation as a tourist in your own backyard! Check out these top tips for planning a four-star weekend right here in Edinburgh....
Continue ReadingThe stylistic and timing differences between American and British adverts mean your campaign probably needs to be adjusted before debuting across the pond. ...
Continue ReadingAlways encouraging to see the portfolios of students we've worked with in the past, the DJCAD degree show this year did not disappoint!...
Continue ReadingCross-cultural differences are hard to detect but make a huge difference in the final success (or failure) of your ads. Take a look at these examples!...
Continue ReadingMarketing is known as an industry with a particularly high instance of mental health issues- but why is that, and how can we harness that experience for the greater good?...
Continue ReadingSouvenirs of the royal family have been around for as long as there has been a royal family, and there has always been a market for them. Here are the strangest souvenirs from the last 200 years....
Continue ReadingGDPR is a complicated set of regulations, and the consequences of falling fowl are pretty astronomical. Not only are a substantial number of SMEs not prepared for 25 May, but they are also more likely to be in conflict with new regulations. But why?...
Continue ReadingTake a look at the top 10 lessons we’ve taken away from the last sixty-plus years of Eurovision....
Continue ReadingThe marketing industry has a 22.4% wage gap, top-heavy male workforces, controversy & harassment. So how do you build an inclusive marketing campaign in 2018?...
Continue ReadingWith the release of Avengers: Infinity War, Edinburgh is in the spotlight as a major location from the film. This got us chatting about our favourite Edinburgh-set films (and other media), so cue up your Netflix account and get to watching!...
Continue ReadingFrom 12p comics in 1977 to a blockbuster film set in Edinburgh, Avengers continue to inspire year after year....
Continue ReadingCurious about how we got our start? Learn about our Elastic approach, our experience & what branding means to us....
Continue ReadingChildhood obesity is on the rise and the advertising industry has, in the past, been blamed for promoting unhealthy foods to children. But now the Advertising Standards Authority is launching two new initiatives to review the strict rules in place around advertising HFSS food and drink in the UK. Could it help to break the bad habits of a generation?...
Continue ReadingMost logos go through some changes every few years, but today let's take a look at some of the oldest logos still in use around the world....
Continue ReadingAs the gun control debate wears on in the US, social media and the involvement of student survivors is turning the tide, one success at a time. Here in the UK, it can be difficult to parse what's happening in the American gun control debate, as well as what it means for the future of the country....
Continue ReadingFollowing The Fantastic Mr Fox, Wes Anderson's second stop frame animation offering has solidified a niche he has created all for himself....
Continue ReadingOn 1 April, the UK Sugar Tax comes into effect. The levy aims to tackle the rising rates of obesity and type 2 Diabetes in the UK while raising approximately £520 million per year which fund sports in primary schools....
Continue ReadingCambridge Analytica and Facebook have been thrown into the limelight for all the wrong reasons over the past week concerning a potentially unlawful use of personal data to influence the 2016 US election. But what exactly has happened? And why is it such a big deal?...
Continue ReadingThe term ‘marketing campaign’ tends to cause a bit of discomfort to anyone who hasn’t done one before. Add in social media to that and things can get a bit hairy. But does everyone know what a marketing campaign actually is?...
Continue Reading‘Marketing’ these days mainly happens digitally. But what do we mean by this and also the phrase ‘marketing strategy’ ? And how do we deliver business value? What are the central elements that make up the modern marketing strategy?...
Continue ReadingA brand is often misunderstood but is essentially the process where you translate your company’s personality into a set of messages (normally thought of us visual but also verbal) that help sell your products or services....
Continue ReadingMarketing Week recently released the results of a study that show only a third of businesses understand what marketing is. Considering how important it is to a brand, that number is quite concerning. So what exactly is marketing?...
Continue ReadingThe ASA released its’ top ten most complained about adverts for 2017. Who doesn’t love to see which brands made the shortlist and why? But for those who don’t work in the industry – what is the ASA? What does it do? And what were last years’ most complained about adverts?...
Continue ReadingWe take a look at the attributes of the brown earth dog as we enter the Chinese Year of the Dog....
Continue ReadingIt's not all doom and gloom - Social media has had a huge number of positive effects of individuals and society in general, but it has also positively affected young people in ways you might not think....
Continue ReadingThe Elastic team go on the search for a haggis...
Continue ReadingThere’s no denying that social media has benefited society in huge ways by increase social connections, increasing availability of information, increasing sharing of ideas and creativity and everything else that comes along with it. But is it good for our mental health?...
Continue ReadingAnother great project from the team at Whiteburn. On this occasion we were tasked with evoking the look and feel for this historic Mill at Caerlee....
Continue ReadingKingsford have built a strong reputation for innovative commercial office workspaces and this is their first foray into residential properties. It was our job to translate all of their brand ethos, values and assets into this new web project....
Continue ReadingThis italian resort located in Umbria encompasses Atognolla Castle & Golf Course. Working with their team we developed a website which is designed to build interest in their planned private holiday properties that will be developed over a 4 year period....
Continue ReadingBeing a creative bunch we all love culture - here’s the team’s favourite page-turners, binged box sets and playlists created....
Continue ReadingIn my two earlier blogs I discussed how brilliant I believe Edinburgh is including some examples of what I felt were great developments. Recently there has been some controversy surrounding where some felt Edinburgh was headed with their choice of developments including the St James Centre project....
Continue ReadingIn my previous blog I detailed why I thought Edinburgh was the best city in the world but that it’s World Heritage Status was seen as under scrutiny. One development that seems to be getting the most attention is the redevelopment of the St James Centre....
Continue ReadingAdvertising seeps into every corner of our lives. Adverts on TV, adverts on social media, adverts on bus stops – they’re everywhere. Adverts are great for promoting a brand and its products but they’re also great for breaking down barriers and deeper issues....
Continue ReadingRecently, The Scotsman reported that Edinburgh had been rated as top European Cultural and Creative city of it’s size and The Rough Guide’s readers also voted Edinburgh as the best city in the world. ...
Continue ReadingWith anything creative, standing out from the crowd is vital, questions such as, ‘what value can I add to an organisation?’ & ‘what sort of working environment do I want to work in?’ become recurring thoughts and with time, become more and more crucial to respond to....
Continue ReadingAlex shows us some of the interesting & creative things he's seen while out and about in 2017....
Continue ReadingThe brief set by Elastic Creative ‘Me, Myself & I’ required me as young designer and soon to be new graduate, to delve into my own personality in order to then express that in my new brand identity and animation piece....
Continue ReadingWith Christmas fast approaching it’s that time of year when you start to collect your thoughts and reflect for a moment on how you got here. Recently we took time to go further back and reminisce about previous years and some favourite celebrations in motion....
Continue ReadingIt’s November. The Edinburgh Christmas Festival is under construction, there’s been an afternoon of Christmas tunes on the Elastic Sonos already, and the Christmas Adverts are about to go live. So much effort and money is poured into campaigns to encourage us to part with our hard earned cash – but other than providing a bit of entertainment, does Christmas advertising actually work?...
Continue ReadingElastic travelled to Dundee recently to view the final presentations for the 4th Year Design Students project - Brand Yourself. We were very impressed with the overall quality and level of thought and execution - they all put the effort into going on their own brand journey and have survived to tell the tale....
Continue ReadingFor generations now we've been looking to define and brand generations. Can you lump millions of people together simply by the period they were born into and grew up in?...
Continue ReadingWhen creating messaging for a target audience, it can be awfully tempting to allow the stereotypes associated with that audience to creep in....
Continue ReadingAdobe are pushing Fontself’s new ColorFonts quite hard this week, and rightfully so. In their latest venture they’ve given us typefaces that have colour built in their very bones; and I love them....
Continue ReadingA grotesk creature has awoken under Elastic’s deep, murky baseline. Watch the videos got discover more...
Continue ReadingGDPR is a term that’s being heard a lot more recently as 2018 approaches. Businesses have been prepared for the past 18 months for its implementation – but what is it? Why do we need it? And what happens if you’re not compliant?...
Continue Reading“I’ve seen things you people wouldn't believe.” “Attack ships on fire off the shoulder of Orion.”...
Continue ReadingDesign students at DJCAD project - Creating a brand for themselves. What was it about them that was special or different and what inspired them?...
Continue ReadingWe’ve recently started this year’s fourth year Duncan of Jordanstone College of Art and Design student design project and it was a pleasure to introduce this year’s theme - Branding Yourself....
Continue ReadingWith the Hugh Hefner, questions remain about the Playboy brand? Was it a stroke of liberating genius, or backwards and oppressive?...
Continue ReadingEach year we set a design project with the 4th Year Design students at Duncan of Jordanstone College of Art & Design, University of Dundee. We’ve just started this year’s project and as aways look forward to seeing what the students of 2017 produce....
Continue ReadingIn 2017, 35 years after the original in 1982 which was set in 2019, 2 years from now, we find ourselves with Blade Runner 2049 which sets this sequel 30 years after the original....
Continue ReadingIn part four of our interview with Danae Wessman we talk about research, digital vs print, and what kind of laws we have to follow as a marketing agency....
Continue ReadingIn part three of our interview with Danae Wessman we talk about what it's like to work at Elastic, and what it's like to be part of the creative landscape in Scotland....
Continue ReadingWe spent a day at The Glasgow School of Art Graduate degree show, and picked out four favourite projects....
Continue ReadingIn part two of our interview with Danae Wessman we talk about our clients and how we take the time to really get to know them, near or far, big or small....
Continue ReadingWhile progress from the sexist adverts of the past has been made, a new report from the Advertising Standards Authority addresses the potentially more insidious sexism surrounding traditional gender....
Continue ReadingIn part one of our interview with Danae Wessman, we talk about the different skills that make up Elastic, our international clients, and how we get the audience's attention....
Continue ReadingYou've made great content, researched your audience and wrote the most compelling social media posts of your life, but the results are telling you that nobody was even slightly interested. Don't panic....
Continue ReadingAlex looks at a couple of digital zeitgeist moments: when do things become irreversible, and how many small sales can collectively eclipse your big sales items....
Continue ReadingAs a digital marketing agency, our approach is to have our web and social content gurus involved in your project as early as possible. Unfortunately, this isn't always the case in other organisations or industries....
Continue ReadingWhile it's tempting to focus on getting immediate, results rather than building long-term, high quality trusting relationships between brands and consumers, it’s both detrimental to your brand and unethical....
Continue ReadingSocial media is a two way street. If you want to keep your customers' attention and get their business, you need to give them something that they're looking for....
Continue ReadingAfter 70 years, the way we navigate or survive the festival has drastically changed, especially with the boom in technology, so here are my top, relatively old apps for making it through the festival this year....
Continue ReadingWe’ve covered a lot of the pitfalls that can get in the way of building your perfect brand, so now here's how to do things the right way....
Continue ReadingPersonality is what gives life to a person, and what makes them unique. It's also what makes your brand stand out from your competitors....
Continue ReadingThe beautiful buildings in Glasgow's Merchant City have long left their original purposes behind, and instead serve to make it a bustling, vibrant part of Glasgow's city centre....
Continue ReadingIt turns out that the most successful superheroes have a few things in common with the most successful brands....
Continue ReadingHaving now won eight Wimbledon titles and a total of 19 Grand Slams, how has Roger Federer accomplished this? By thinking and acting like a designer....
Continue ReadingHow is content marketing like Coeliac Disease? One word - commitment....
Continue ReadingAfter posting some food related blogs, looking at our analytics told us some interesting things about the blogs our audience want to see....
Continue ReadingAmongst all of the things you can credit 'Better Call Saul' for, one of the most important is the way in which they’ve handled mental health issues....
Continue ReadingAs Five Guys opens in Edinburgh, Alex from the Elastic team asks if the humble burger has reached maximum market saturation yet?...
Continue ReadingAs we wish a happy tenth birthday to the iPhone, here are three ways in which the iPhone changed almost every aspect of what we do at Elastic....
Continue ReadingAs a creative branding agency with well over a decade’s worth of experience under our belt, we’ve got a few thoughts on creating a brand from scratch. Here are our tips for making the process an enjoyable but also useful one....
Continue ReadingWe sent our resident Glaswegian to put together a quick list of the five best places to grab a spot of lunch in Glasgow, before hopping the train back to the east coast....
Continue ReadingAny classic logo represents so much more than just a graphic device for a brand. In a split second, the colour, font, look and feel of an effective logo can give someone a good idea of what this company’s all about....
Continue ReadingThe 'show, don't tell' approach is incredibly important when marketing interactive media such as games. Unfortunately, I feel that it's an area in which the gaming industry has moved backwards....
Continue ReadingThe reality is that your business plan and brand strategy are intrinsically linked. The good news is that even if you’ve not got a brand strategy in place, a robust business plan is a great start....
Continue ReadingIn the 1950s and 1960s Tim Horton was one of the 100 Greatest NHL Hockey Players of all time. So how did his name find itself emblazoned on the corner of Argyle Street in Glasgow in 2017 - over 50 years later?...
Continue ReadingFollowing his third FA cup win in 4 years, Arsene Wenger has just committed to Arsenal for a further 2 years. I would like to think this is good for their image and for the immediate future....
Continue ReadingWe were happy to design a website for NHS Lanarkshire with everything you need to know about HIV and Hepatitis, but that’s only part of the story we were able to tell....
Continue ReadingElastic’s job is to deliver great results for our clients. At first glance it would appear that these results speak for themselves. However, there is always a story behind the statistics involving the people we work with and it is the strength of these relationships that creates the success. Listening, exploring and collaborating deliver great results....
Continue ReadingPacked into a table seat, my elbow trying its best to bend the glass in the window, I slipped my laptop clumsily out from my backpack that was wedged firmly between my legs....
Continue ReadingAs Elastic reflect on 12 years in business; it was also 2005 that Eduardo Paolozzi died leaving behind one of the most incredible collections of art of the 20th century....
Continue ReadingMost of us here at Elastic are old enough to remember when not everyone even had the internet at home, or palm of their hand....
Continue ReadingOur recent social media campaign for NHS Lanarkshire, in Scotland, promoting HIV awareness, used short creative videos & images to drive engagement....
Continue Reading