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Mary Reid Spa Academy

We created a design template which allowed branding consistency with flexibility for individual college variations.

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University of Dundee

Elastic was commissioned to create the campaign and promotional materials for the Duncan of Jordanstone College of Art and Design Degree Show.

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Broken Insights logo

Broker Insights

[vc_row][vc_column width="3/4"][vc_column_text] Broker Insights [/vc_column_text][vc_empty_space height="40px"][vc_column_text]Brand Workshop Creative Thinking Brand Identity Website Every so often we meet a business startup with a truly simple idea that will change the lives of many. Broker Insights are set to transform the commercial insurance industry - and benefit insurers, brokers and customers alike - using data to make the difference. Excited by the vision for Broker Insights we started out with a brand-id workshop to help the team build meaningful profiles of their target audience - and to develop their brand story with personality and simplicity. Armed with the resulting brand-id ‘bible’ we moved on to create a stand out brand look and feel to help communicate the brand story and stick firmly in the minds of insurers and brokers. The Broker Insights platform serves up valuable data which puts brokers on the insurers radar and creates great efficiencies in trading between the two. We worked with the team to design and build a website to launch the brand to the audience and support partner acquisition. Broker Insights are due to move into the fantastic state-of-the-art offices at Water’s Edge, being completed in Dundee by another of our clients, Tayforth Developments, early this year. Website: brokerinsights.com[/vc_column_text][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_empty_space height="40px"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlb1dyYXBwZXIlMjIlM0UlMEElM0N2aWRlbyUyMGF1dG9wbGF5JTIwbG9vcCUyMG11dGVkJTNFJTBBJTIwJTIwJTNDc291cmNlJTIwc3JjJTNEJTIyJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDE4JTJGMDElMkZCcm9rZXItSW5zaWdodHMtQW5pbWF0ZWQtTG9nby1Db21wcmVzc2VkLm1wNCUyMiUzRSUwQSUyMCUyMFlvdXIlMjBicm93c2VyJTIwZG9lcyUyMG5vdCUyMHN1cHBvcnQlMjB0aGUlMjB2aWRlbyUyMHRhZy4lMEElM0MlMkZ2aWRlbyUzRSUwQSUzQyUyRmRpdiUzRQ==[/vc_raw_html][/vc_column][vc_column width="1/2"][vc_empty_space height="40px"][vc_single_image image="4499" img_size="full"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="40px"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlb1dyYXBwZXIlMjIlM0UlMEElM0N2aWRlbyUyMGF1dG9wbGF5JTIwbG9vcCUyMG11dGVkJTNFJTBBJTIwJTIwJTNDc291cmNlJTIwc3JjJTNEJTIyJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDE4JTJGMDElMkZCcm9rZXItSW5zaWdodHMtSXBhZC1Db21wcmVzc2VkLm1wNCUyMiUyMHR5cGUlM0QlMjJ2aWRlbyUyRm1wNCUyMiUzRSUwQSUyMCUyMFlvdXIlMjBicm93c2VyJTIwZG9lcyUyMG5vdCUyMHN1cHBvcnQlMjB0aGUlMjB2aWRlbyUyMHRhZy4lMEElM0MlMkZ2aWRlbyUzRSUwQSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_empty_space height="40px"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlb1dyYXBwZXIlMjIlM0UlMEElM0N2aWRlbyUyMGxvb3AlMjBhdXRvcGxheSUyMG11dGVkJTNFJTBBJTIwJTIwJTNDc291cmNlJTIwc3JjJTNEJTIyJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDE4JTJGMDElMkZCcm9rZXItSW5zaWdodHMtU2VhcmNoaW5nLU1hcC1Db21wcmVzc2VkLm1wNCUyMiUyMHR5cGUlM0QlMjJ2aWRlbyUyRm1wNCUyMiUzRSUwQSUyMCUyMFlvdXIlMjBicm93c2VyJTIwZG9lcyUyMG5vdCUyMHN1cHBvcnQlMjB0aGUlMjB2aWRlbyUyMHRhZy4lMEElM0MlMkZ2aWRlbyUzRSUwQSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_empty_space height="5px"][/vc_column][/vc_row][vc_row][vc_column width="1/3"][vc_single_image image="4491" img_size="full" css=".vc_custom_1530026792731{padding-top: 120px !important;}"][/vc_column][vc_column width="1/3"][vc_single_image image="5917" img_size="full" alignment="center" css=".vc_custom_1530025320369{padding-top: 50px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;}"][/vc_column][vc_column width="1/3" css=".vc_custom_1530026842384{padding-top: 120px !important;}"][vc_column_text]We're delighted to congratulate The Broker Insights team on their award of Scottish Edge12 funding, recognising their innovation, traction, global reach and huge potential.[/vc_column_text][/vc_column][/vc_row]

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victorian woman

Find My Past

[vc_row][vc_column width="3/4"][vc_column_text] Find My Past [/vc_column_text][vc_empty_space height="40px"][vc_column_text]This brand development project positioned Findmypast.co.uk as the family history experts. To engage the audience we created a series of mini period drama TV sponsorship bumpers - rich in hisotrical detail - with the leading lady being transported back in time to get closer to her ancestors.[/vc_column_text][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="40px"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlb1dyYXBwZXIlMjIlM0UlMEElM0N2aWRlbyUyMGxvb3AlMjBjb250cm9scyUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUzRCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxNyUyRjExJTJGRk1QX0xvcmRfTUFTVEVSX1RHQi5tcDQlMjIlMjB0eXBlJTNEJTIydmlkZW8lMkZtcDQlMjIlM0UlMEElMjAlMjBZb3VyJTIwYnJvd3NlciUyMGRvZXMlMjBub3QlMjBzdXBwb3J0JTIwdGhlJTIwdmlkZW8lMjB0YWcuJTBBJTNDJTJGdmlkZW8lM0UlMEElM0MlMkZkaXYlM0U=[/vc_raw_html][vc_empty_space height="40px"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlb1dyYXBwZXIlMjIlM0UlMEElM0N2aWRlbyUyMGxvb3AlMjBjb250cm9scyUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUzRCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxNyUyRjExJTJGRk1QMi1TdWZmcmFnZXR0ZV9NQVNURVIubXA0JTIyJTIwdHlwZSUzRCUyMnZpZGVvJTJGbXA0JTIyJTNFJTBBJTIwJTIwWW91ciUyMGJyb3dzZXIlMjBkb2VzJTIwbm90JTIwc3VwcG9ydCUyMHRoZSUyMHZpZGVvJTIwdGFnLiUwQSUzQyUyRnZpZGVvJTNFJTBBJTNDJTJGZGl2JTNF[/vc_raw_html][vc_empty_space height="40px"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlb1dyYXBwZXIlMjIlM0UlMEElM0N2aWRlbyUyMGxvb3AlMjBjb250cm9scyUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUzRCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxNyUyRjExJTJGRk1QMi1Qcm9wb3NhbF9NQVNURVJfVEdCLm1wNCUyMiUyMHR5cGUlM0QlMjJ2aWRlbyUyRm1wNCUyMiUzRSUwQSUyMCUyMFlvdXIlMjBicm93c2VyJTIwZG9lcyUyMG5vdCUyMHN1cHBvcnQlMjB0aGUlMjB2aWRlbyUyMHRhZy4lMEElM0MlMkZ2aWRlbyUzRSUwQSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_empty_space height="40px"][/vc_column][/vc_row]

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water's edge logo

Water’s Edge

[vc_row][vc_column width="3/4"][vc_column_text] Water's Edge [/vc_column_text][vc_empty_space height="40px"][vc_column_text]Services: Brand Workshop Creative Concepts Brand Identity Brand Guidelines Elastic were asked by visionary entrepreneurs Chris Van Der Kuyl & Paddy Burns to create a strong & dynamic brand for their new project transforming Dundee’s historic transit Shed 25. This exciting new project aims to create a space where entrepreneurial companies can share their contagious energy with other like-minded teams. They see this as a natural extension of the ongoing growth and confidence of the City of Discovery. This plan includes capacity for several offices and what is set to become Dundee’s largest restaurant and cafe. Co-working and shared public spaces are very much at the heart of this concept encouraging an atmosphere of collaborative energy. Our own shared history with Dundee and the number of relevant projects elastic have successfully delivered over the years including VOX and Parkview both by Whiteburn Projects, made it a great fit. We began by sitting down with their team to conduct our brand workshop to fully understand what they needed, how best to interpret their creative brief and then how to deliver a visual concept that captured this essence. The outcome was the Water’s Edge brand identity, a set of creative concepts and brand guidelines. Currently we are applying this look and feel to a set of signage. Elastic look forward to seeing this vision becoming a reality, and as work continues at pace, we are counting the days to the grand opening in 2018.[/vc_column_text][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="40px"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlb1dyYXBwZXIlMjIlM0UlMEElM0N2aWRlbyUyMGF1dG9wbGF5JTIwbG9vcCUyMG11dGVkJTNFJTBBJTIwJTIwJTNDc291cmNlJTIwc3JjJTNEJTIyJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDE4JTJGMDElMkZXRV8xMDgwcF92My5tcDQlMjIlMjB0eXBlJTNEJTIydmlkZW8lMkZtcDQlMjIlM0UlMEElMjAlMjBZb3VyJTIwYnJvd3NlciUyMGRvZXMlMjBub3QlMjBzdXBwb3J0JTIwdGhlJTIwdmlkZW8lMjB0YWcuJTBBJTNDJTJGdmlkZW8lM0UlMEElM0MlMkZkaXYlM0U=[/vc_raw_html][vc_empty_space height="40px"][vc_single_image image="3865" img_size="full"][vc_empty_space height="40px"][vc_single_image image="4102" img_size="full"][vc_empty_space height="40px"][vc_single_image image="4104" img_size="full"][vc_empty_space height="40px"][/vc_column][/vc_row]

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Altis

The Still will regenerate this key city block enhancing the local area. It will be 14 stories high providing 100,000 square ft of open plan Grade A space right in the heart of the Glasgow central business district.

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Sturrock Armstrong and Thomson Solicitors Logo

Sturrock Armstrong & Thomson Solicitors and Estate Agents

[vc_row][vc_column width="2/3"][vc_column_text] Sturrock Armstrong & Thomson Solicitors and Estate Agents [/vc_column_text][vc_empty_space height="40px"][vc_column_text]This approachable firm of solicitors and estate agents required an updated brand and website. Our approach was to fully understand what they do, their personality, their target audience and most importantly their business objectives. This was achieved through conducting our brand and web workshop which subsequently formed the brief for the website including the creative, the content and the user journeys. For continuity, visual links to the previous logo were retained, allowing us to evolve and modernise the design. A friendly tone of voice and simple questions are used to quickly guide the user to the relevant areas of the site from the home page. The website has been integrated with a third party property feed to elegantly showcase the properties for sale. The site has been fully optimised to work across all devices from desktop to mobile. Visit the website: www.satsolicitors.co.uk[/vc_column_text][/vc_column][vc_column width="1/3"][/vc_column][/vc_row]

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Seed meeting pod

Seeds

[vc_row][vc_column width="3/4"][vc_column_text] Seeds [/vc_column_text][vc_empty_space height="40px"][vc_column_text]They sell sanctuary. From bustling airport lounges to hotel lobbies and work environments, we all seek sanctuary - and the team at Seeds recognised that human desire. Combining their experience in design, health and wellbeing they have created beautiful, tactile meeting pods which can be used in almost any environment. We started with a brand workshop to build the personality of the Seeds brand and develop a language with which to describe the unique pods to a diverse global audience. This provided a clear direction for the design of the website - which utilises collage and 3D illustration in a playful brand experience and imagines the pods in use in very different settings. Social media will be the main marketing platform for Seeds - allowing them to reach a highly targeted audience with very visual content.[/vc_column_text][vc_empty_space height="40px"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image="2565" img_size="full"][vc_empty_space height="40px"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlb1dyYXBwZXIlMjIlM0UlMEElM0N2aWRlbyUyMGF1dG9wbGF5JTIwbG9vcCUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUzRCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxNyUyRjAyJTJGc2VlZF9hbmltYXRpb25fcmVjb3JkaW5nX2xvdy5tcDQlMjIlMjB0eXBlJTNEJTIydmlkZW8lMkZtcDQlMjIlM0UlMEElMjAlMjBZb3VyJTIwYnJvd3NlciUyMGRvZXMlMjBub3QlMjBzdXBwb3J0JTIwdGhlJTIwdmlkZW8lMjB0YWcuJTBBJTNDJTJGdmlkZW8lM0UlMEElM0MlMkZkaXYlM0U=[/vc_raw_html][vc_empty_space height="40px"][vc_single_image image="2564" img_size="full"][vc_empty_space height="40px"][vc_single_image image="2553" img_size="full"][vc_empty_space height="40px"][vc_single_image image="2566" img_size="full"][vc_empty_space height="40px"][vc_single_image image="2567" img_size="full"][/vc_column][/vc_row]

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