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Next Chapter

[vc_row][vc_column width="3/4"][vc_column_text] Next Chapter [/vc_column_text][vc_empty_space height="40px"][vc_column_text]Recognising the shortage of high quality, accessible counselling services in Edinburgh, social enterprise The Next Chapter have created a haven in the West End. Offering counselling, psychotherapy and transition coaching and a carefully chosen selection of books, magazines and resources, the team have provided the space, freedom and clarity to untangle life’s challenges. The founders understand the emotional impact of design and approached Elastic to help them develop a warm, welcoming brand which would resonate with the target audience and attract them over the threshold. Starting with a Brand-id workshop to distil the brand story, we created a gently uplifting brand experience which would lend itself to both the physical space and digital marketing applications. We then developed as series of animations to help discuss emotions and raise awareness in the local community via the new website and social media marketing.[/vc_column_text][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row css=".vc_custom_1549557193259{background-color: #ffffff !important;}"][vc_column][vc_empty_space height="40px"][vc_single_image image="8865" img_size="full"][vc_single_image image="9215" img_size="full"][/vc_column][/vc_row][vc_row][vc_column][vc_raw_html]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[/vc_raw_html][vc_empty_space height="40px"][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image="9186" img_size="full"][vc_empty_space height="40px"][vc_single_image image="8867" img_size="full"][vc_empty_space height="40px"][vc_empty_space height="40px"][vc_single_image image="9214" img_size="full"][vc_empty_space height="40px"][vc_single_image image="8866" img_size="full"][vc_empty_space height="40px"][vc_raw_html]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[/vc_raw_html][vc_empty_space height="40px"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="40px"][vc_single_image image="9183" img_size="full"][vc_empty_space height="40px"][/vc_column][/vc_row]

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T J Ross

[vc_row][vc_column width="3/4"][vc_column_text] TJ Ross [/vc_column_text][vc_empty_space height="40px"][vc_column_text]TJ Ross design, manufacture and install exceptional hardwood windows and external doors here in Scotland. With ambitious plans to move the business to a larger, modern workshop and open a new studio in central Edinburgh, the family owners were advised to seek expert help to strengthen their brand and marketing in preparation for driving the required increase in business. With a wealth of history in traditional timber craftsmanship and impressive modern performance specifications we used our Brand-id workshop to distill the TJ Ross brand story for clients old and new. The owners embraced the process with the same passion they pour into their craft and the results of the workshop inspired a full brand redesign, high-end product photography on location, brochures, stationery and a brand new website - transforming the business’s ability to communicate the quality of their work. On the ground, we created interior mood boards to lead the styling of the new studio and designed the exterior branding to draw passers by through the door. In this highly competitive market, we drew up a digital brand marketing strategy to raise awareness and drive new business enquiries in their target areas. [/vc_column_text][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="60px"][vc_raw_html]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[/vc_raw_html][vc_empty_space height="40px"][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkYzMTU4NzY3NTclM0ZhdXRvcGxheSUzRDAlMjZsb29wJTNEMCUyNmNvbG9yJTNERmFiZTE0JTI2dGl0bGUlM0QwJTI2YnlsaW5lJTNEMCUyNnBvcnRyYWl0JTNEMCUyMiUyMHdpZHRoJTNEJTIyNjQwJTIyJTIwaGVpZ2h0JTNEJTIyMzYwJTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwd2Via2l0YWxsb3dmdWxsc2NyZWVuJTIwbW96YWxsb3dmdWxsc2NyZWVuJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="40px"][vc_single_image image="8843" img_size="full"][vc_empty_space height="40px"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="40px"][vc_single_image image="9190" img_size="full"][vc_empty_space height="40px"][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image="8838" img_size="full"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="40px"][vc_single_image image="8839" img_size="full"][vc_empty_space height="40px"][vc_single_image image="8837" img_size="full"][vc_empty_space height="40px"][vc_single_image image="8845" img_size="full"][vc_empty_space height="40px"][vc_single_image image="8853" img_size="full"][vc_empty_space height="40px"][/vc_column][/vc_row]

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Shackleton

[vc_row][vc_column width="3/4"][vc_column_text] Shackleton [/vc_column_text][vc_empty_space height="40px"][vc_column_text]Expert Managed Service Providers, Shackleton Technologies, are planning for growth and engaged with Elastic to help refresh their website and devise a digital marketing strategy to expand their geographic reach. We evolved the existing theme of supporting businesses on their journey toward their goals, using illustration and animation to deliver the message memorably. Following market research, we then redesigned the website and implemented the ongoing digital marketing strategy. We look forward to working with the Shackleton team to redesign their office interior for the next stage of their growth.[/vc_column_text][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="40px"][vc_single_image image="8819" img_size="full"][vc_empty_space height="40px"][/vc_column][/vc_row][vc_row][vc_column][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5ZXIudmltZW8uY29tJTJGdmlkZW8lMkYzMTU4NzY3MTAlM0ZhdXRvcGxheSUzRDAlMjZsb29wJTNEMCUyNmNvbG9yJTNERkFCRTE0JTI2dGl0bGUlM0QwJTI2YnlsaW5lJTNEMCUyNnBvcnRyYWl0JTNEMCUyMiUyMHdpZHRoJTNEJTIyNjQwJTIyJTIwaGVpZ2h0JTNEJTIyMzYwJTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwd2Via2l0YWxsb3dmdWxsc2NyZWVuJTIwbW96YWxsb3dmdWxsc2NyZWVuJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image="8821" img_size="full"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="40px"][vc_single_image image="8822" img_size="full"][vc_empty_space height="40px"][vc_single_image image="8824" img_size="full"][vc_empty_space height="40px"][vc_single_image image="8823" img_size="full"][vc_empty_space height="40px"][vc_single_image image="8820" img_size="full"][/vc_column][/vc_row]

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Firewatch

Elastic worked with the team to evolve the FireWatch brand - starting with a Brand-id workshop to put ourselves in the clients shoes and establish what the brand story should communicate - and informing the creative approach and strategy for marketing.

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Mary Reid Spa Academy

We created a design template which allowed branding consistency with flexibility for individual college variations.

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University of Dundee

Elastic was commissioned to create the campaign and promotional materials for the Duncan of Jordanstone College of Art and Design Degree Show.

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Broken Insights logo

Broker Insights

[vc_row][vc_column width="3/4"][vc_column_text] Broker Insights [/vc_column_text][vc_empty_space height="40px"][vc_column_text] Every so often we meet a business startup with a truly simple idea that will change the lives of many. Broker Insights are set to transform the commercial insurance industry - and benefit insurers, brokers and customers alike - using data to make the difference. Excited by the vision for Broker Insights we started out with a brand-id workshop to help the team build meaningful profiles of their target audience - and to develop their brand story with personality and simplicity. Armed with the resulting brand-id ‘bible’ we moved on to create a stand out brand look and feel to help communicate the brand story and stick firmly in the minds of insurers and brokers. The Broker Insights platform serves up valuable data which puts brokers on the insurers radar and creates great efficiencies in trading between the two. We worked with the team to design and build a website to launch the brand to the audience and support partner acquisition. Broker Insights are due to move into the fantastic state-of-the-art offices at Water’s Edge, being completed in Dundee by another of our clients, Tayforth Developments, early this year. Website: brokerinsights.com[/vc_column_text][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_empty_space height="40px"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlb1dyYXBwZXIlMjIlM0UlMEElM0N2aWRlbyUyMGF1dG9wbGF5JTIwbG9vcCUyMG11dGVkJTNFJTBBJTIwJTIwJTNDc291cmNlJTIwc3JjJTNEJTIyJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDE4JTJGMDElMkZCcm9rZXItSW5zaWdodHMtQW5pbWF0ZWQtTG9nby1Db21wcmVzc2VkLm1wNCUyMiUzRSUwQSUyMCUyMFlvdXIlMjBicm93c2VyJTIwZG9lcyUyMG5vdCUyMHN1cHBvcnQlMjB0aGUlMjB2aWRlbyUyMHRhZy4lMEElM0MlMkZ2aWRlbyUzRSUwQSUzQyUyRmRpdiUzRQ==[/vc_raw_html][/vc_column][vc_column width="1/2"][vc_empty_space height="40px"][vc_single_image image="4499" img_size="full"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="40px"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlb1dyYXBwZXIlMjIlM0UlMEElM0N2aWRlbyUyMGF1dG9wbGF5JTIwbG9vcCUyMG11dGVkJTNFJTBBJTIwJTIwJTNDc291cmNlJTIwc3JjJTNEJTIyJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDE4JTJGMDElMkZCcm9rZXItSW5zaWdodHMtSXBhZC1Db21wcmVzc2VkLm1wNCUyMiUyMHR5cGUlM0QlMjJ2aWRlbyUyRm1wNCUyMiUzRSUwQSUyMCUyMFlvdXIlMjBicm93c2VyJTIwZG9lcyUyMG5vdCUyMHN1cHBvcnQlMjB0aGUlMjB2aWRlbyUyMHRhZy4lMEElM0MlMkZ2aWRlbyUzRSUwQSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_empty_space height="40px"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlb1dyYXBwZXIlMjIlM0UlMEElM0N2aWRlbyUyMGxvb3AlMjBhdXRvcGxheSUyMG11dGVkJTNFJTBBJTIwJTIwJTNDc291cmNlJTIwc3JjJTNEJTIyJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDE4JTJGMDElMkZCcm9rZXItSW5zaWdodHMtU2VhcmNoaW5nLU1hcC1Db21wcmVzc2VkLm1wNCUyMiUyMHR5cGUlM0QlMjJ2aWRlbyUyRm1wNCUyMiUzRSUwQSUyMCUyMFlvdXIlMjBicm93c2VyJTIwZG9lcyUyMG5vdCUyMHN1cHBvcnQlMjB0aGUlMjB2aWRlbyUyMHRhZy4lMEElM0MlMkZ2aWRlbyUzRSUwQSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_empty_space height="5px"][/vc_column][/vc_row][vc_row][vc_column width="1/3"][vc_single_image image="4491" img_size="full" css=".vc_custom_1530026792731{padding-top: 120px !important;}"][/vc_column][vc_column width="1/3"][vc_single_image image="5917" img_size="full" alignment="center" css=".vc_custom_1530025320369{padding-top: 50px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;}"][/vc_column][vc_column width="1/3" css=".vc_custom_1530026842384{padding-top: 120px !important;}"][vc_column_text]We're delighted to congratulate The Broker Insights team on their award of Scottish Edge12 funding, recognising their innovation, traction, global reach and huge potential.[/vc_column_text][/vc_column][/vc_row]

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victorian woman

Find My Past

[vc_row][vc_column width="3/4"][vc_column_text] Find My Past [/vc_column_text][vc_empty_space height="40px"][vc_column_text]This brand development project positioned Findmypast.co.uk as the family history experts. To engage the audience we created a series of mini period drama TV sponsorship bumpers - rich in hisotrical detail - with the leading lady being transported back in time to get closer to her ancestors.[/vc_column_text][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height="40px"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlb1dyYXBwZXIlMjIlM0UlMEElM0N2aWRlbyUyMGxvb3AlMjBjb250cm9scyUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUzRCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxNyUyRjExJTJGRk1QX0xvcmRfTUFTVEVSX1RHQi5tcDQlMjIlMjB0eXBlJTNEJTIydmlkZW8lMkZtcDQlMjIlM0UlMEElMjAlMjBZb3VyJTIwYnJvd3NlciUyMGRvZXMlMjBub3QlMjBzdXBwb3J0JTIwdGhlJTIwdmlkZW8lMjB0YWcuJTBBJTNDJTJGdmlkZW8lM0UlMEElM0MlMkZkaXYlM0U=[/vc_raw_html][vc_empty_space height="40px"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlb1dyYXBwZXIlMjIlM0UlMEElM0N2aWRlbyUyMGxvb3AlMjBjb250cm9scyUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUzRCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxNyUyRjExJTJGRk1QMi1TdWZmcmFnZXR0ZV9NQVNURVIubXA0JTIyJTIwdHlwZSUzRCUyMnZpZGVvJTJGbXA0JTIyJTNFJTBBJTIwJTIwWW91ciUyMGJyb3dzZXIlMjBkb2VzJTIwbm90JTIwc3VwcG9ydCUyMHRoZSUyMHZpZGVvJTIwdGFnLiUwQSUzQyUyRnZpZGVvJTNFJTBBJTNDJTJGZGl2JTNF[/vc_raw_html][vc_empty_space height="40px"][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlb1dyYXBwZXIlMjIlM0UlMEElM0N2aWRlbyUyMGxvb3AlMjBjb250cm9scyUzRSUwQSUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUzRCUyMiUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxNyUyRjExJTJGRk1QMi1Qcm9wb3NhbF9NQVNURVJfVEdCLm1wNCUyMiUyMHR5cGUlM0QlMjJ2aWRlbyUyRm1wNCUyMiUzRSUwQSUyMCUyMFlvdXIlMjBicm93c2VyJTIwZG9lcyUyMG5vdCUyMHN1cHBvcnQlMjB0aGUlMjB2aWRlbyUyMHRhZy4lMEElM0MlMkZ2aWRlbyUzRSUwQSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_empty_space height="40px"][/vc_column][/vc_row]

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