Give your customers a positive, easy, pleasant, memorable and downright exceptional user experience and in return they’ll reward you with loyalty and word of mouth. If your website isn’t relevant, easy to navigate and highly usable then it will repel these customers.
They will quickly leave. And take their hard-earned cash with them.
From the second a potential customer comes to your website, they must be able to understand your brand proposition and want to engage with that.
For Elastic, user experience or UX design begins with your brand workshop.
Working with you we build a full understanding of your business, your target markets and what sort of people you want visiting your site.
To help ensure better user centered design we gather together we’ll build a picture of these customers and create full user profiles, including their:
- Marital status
- Spending patterns