User Experience is Everything

Creating wonderful digital user experiences is something we are proud of at Elastic. It’s at the heart of our brand design and development approach. The way that your users interact with your brand should be consistent, rewarding and engaging.

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Consistent, engaging and rewarding user experiences

If a digital product or website isn’t usable then it will repel users and customers. People will leave and money invested in user attraction will be lost.

From the second a potential customer lands on your website, they must be able to understand the brand proposition and value.

For Elastic, user experience design begins with the brand workshop. Working with your organisation, we build a full understanding of the business and target markets.

Together we build a picture of your customers and create full user profiles, including:

  • Income
  • Marital status
  • Accommodation
  • Spending patterns
  • Interests
  • Activities

Tested user journeys

These user models or digital representations colour and inform our whole design process. In combination with research, user journeys and wireframes lay down the skeleton of a website.  These can then be tested and refined with the end users who will be using the live site.

Alongside some in house user testing Elastic use services including:

Review, re-design and test

We create test plans at different levels, review these and feed them back into the design process. Storyboarding and design templates alongside development lead to alpha and beta versions of digital products including:

  • Mobile
  • Web
  • Applications
  • Transactional sites
  • Email
  • Social media

These are then put through final user testing with internet users holding the same characteristics as your brand’s target audience.

The way in which your customers experience your website affects everything including sales, leads and enquiries.

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