If a digital product or website isn’t usable then it will repel users and customers. People will leave and money invested in user attraction will be lost.
From the second a potential customer lands on your website, they must be able to understand the brand proposition and value.
For Elastic, user experience design begins with the brand workshop. Working with your organisation, we build a full understanding of the business and target markets.
Together we build a picture of your customers and create full user profiles, including:
- Marital status
- Spending patterns