Top 5 Worst Marketing Campaigns of the Last 70 Years

Sometimes the best marketing campaigns go awry & no one sees it coming. Here are 5 campaigns that went so spectacularly wrong that we're still thinking about them...

Christmas Advertising: 2019 Edition

Christmas time is near, and you know what that means: another batch of festive ads! Check out our roundup of the year's best Christmas trends and adverts!...

Making Of: The Elastic Thinking Video

Elastic Thinking isn’t just the basis of our new promotional campaign – it’s our entire studio philosophy. Find out how our motion designer brought it to life on video!...

Familiarity Breeds Contempt… or Confidence?

In a world of uncertainty, many seek refuge in the familiar. Delivering what people like consistently is often underestimated. Here's how to find the spark in your story that guarantees success....

How’d You Get Here: Motion Graphics

Considering a career in motion graphics, design or animation? Find out how our Motion Graphics Designer got her start and what she's learned along the way....

5 Oscar Secrets You Know… And 5 You Don’t

The Oscars have always been a hotbed of controversy & scandal as well as a ceremony that sets (and breaks!) records every year. Here are 5 moments you probably remember from years past, and 5 you probably don't....

Stan Lee: A True Marvel

Superhero films are everywhere, but Marvel's lead the way. Stan Lee, the man at the centre of it all, developed a world we could all believe in. ...

It’s Alive! DJCAD & Gothic Design

The connection between Scotland & all things Gothic runs deep, so we were excited to work with DJCAD students to come up with creative ideas that showcase this aspect of our history....

Design as Escapism

A good book holds you captive for hours, luring you in with a mixture of storytelling elements that leaves you totally enchanted- it's pure escapism. And so is good design....

Motion Graphics in Music Videos

We love music videos for their entertainment value, but we really love the cool motion graphics taking over the world of music videos these days. Check it out!...

How’d You Get Here: Motion Design

Curious about what a motion designer does on a day-to-day basis? Grab a Jaffa Cake and pull up a chair- our motion designer has insight on how to get into this competitive field & the best parts of working in motion design at an agency!...

Storyboarding & The Creative Process

Inspiration strikes at unexpected times, which is why a storyboard is the crucial first step in building your business's video & creative assets. ...

Edinburgh On Film: Our Favourites

With the release of Avengers: Infinity War, Edinburgh is in the spotlight as a major location from the film. This got us chatting about our favourite Edinburgh-set films (and other media), so cue up your Netflix account and get to watching!...

Infinite Inspiration

From 12p comics in 1977 to a blockbuster film set in Edinburgh, Avengers continue to inspire year after year....

Creative from the Black Lagoon

A grotesk creature has awoken under Elastic’s deep, murky baseline. Watch the videos got discover more...

Components of the title sequence

Packed into a table seat, my elbow trying its best to bend the glass in the window, I slipped my laptop clumsily out from my backpack that was wedged firmly between my legs....

What is elastic?

Stretchy, bouncy, resilient, adaptable. Recently we asked a group of 4th year DJCAD students what it meant to them to be elastic.,and as always we weren’t disappointed....

Elastic Thinking thought bubble black background

An animated approach to marketing

Looking for a way to speak your customers' language? Why not see what GIFs can do for your brand?...

‘Visualise This’ – educational animation for Edinburgh Business School

Edinburgh Business School is one of the world’s largest providers of distance-learning MBAs. They offer internationally recognised courses translated into 5 languages. ...

Mandi Halonen student project - a pair of black rimmed spectacles on top of a red book with cover title 'A book about how we vision the world'

Elastic Return on Investment – DJCAD Student Project

Last Autumn, as part of our on-going working relationship with DJCAD University of Dundee, we set the 4th year students the task of interpreting what Return On Investment means....

Animation Tag

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