Season’s Greetings from the Elastic Band!

Christmas is coming and the Elastic band is ready to show off our skills! ...

Elastic Favourites: A Decade in Review

It's the end of the decade, and you know what that means: time to take a look back at all our favourites of the last ten years!...

Top 5 Worst Marketing Campaigns of the Last 70 Years

Sometimes the best marketing campaigns go awry & no one sees it coming. Here are 5 campaigns that went so spectacularly wrong that we're still thinking about them...

Christmas Advertising: 2019 Edition

Christmas time is near, and you know what that means: another batch of festive ads! Check out our roundup of the year's best Christmas trends and adverts!...

What B2C Brands Can Learn From D2C Brands

Direct-to-consumer brands are the newest players on the field, and their flexibility means they're reaching customers faster than many more established brands. Find out how they're doing it!...

Bestival of the Book Festival

This year's Edinburgh Book Festival is full of gems. Check out this list of our top picks and find your next favourite read!...

Crisis Management: Why You Need a Plan

Think you don't need a crisis management plan because your brand plays it safe? Think again. Having a plan in place gives you the peace of mind to succeed in the face of catastrophe....

Selfie Ops & Insta-Spam

Instagrammable Moments are becoming popular with brands in all industries. Are they the right fit for you? And are they even worth the money? Read on to find out!...

Cult Classics

Before there was 'going viral,' there was the opposite: the cult classic. Here are our favourites and what we can learn from them....

What’s Elastic Thinking?

Creativity is about solving problems in new and unique ways. We believe in the power of Elastic thinking to take your brand to the next level. Ready to find out more? Read on here!...

What is Digital Marketing? Part II

Ready to dive into digital marketing? Here are some strategic options & why you should trust Elastic for your marketing needs....

How’d You Get Here: Motion Graphics

Considering a career in motion graphics, design or animation? Find out how our Motion Graphics Designer got her start and what she's learned along the way....

E-Cigarettes & The Future of Marketing

Tobacco ads may be a thing of the past, but e-cigarette ads are just beginning to take over. Will this technology put smoking rates back at 1980s rates?...

Videogames, Art & Design at the V&A Dundee

The collection may be smaller than London, but it's no less engrossing. Find out why you should pay a visit to the V&A Dundee!...

A Bloody Battle or Branding Genius?

The Wars of the Roses are known as one of the bloodiest times in history, but did you know these battles also spearheaded one of history's first branding campaigns?...

Developing Mindfulness

Our world of constantly flowing distractions causes stress and a sense of fragmentation. Mindfulness can help. Here are some ways to 'micro-dose' mindfulness into your daily life....

Celebrity Branding: Do You Need an Endorsement?

It seems like every brand these days is owned (or endorsed) by a celebrity. Should your brand jump on the bandwagon? Here are the pros and cons of working with celebrities....

Dr. Seuss: Elastic Thinker

Elasticity gives us creative freedom, but it can also restrict. Find out how one Elastic thinker used restrictions in a new way to come up with one of his most well-known works....

History’s Mysteries

Design may be our specialty, but that doesn't mean we don't love a bit of fine art, too. Take a look at the mysteries & controversy surrounding 5 of our favourite works!...

Break the Chain: Independent Retailers & The High Street

Reports of the death of The High Street have been greatly exaggerated...

Easter Advertising Part I: 3 Brands Who’ve Cracked It

Easter is coming, and we're excited about the candy...

Lee Miller: Elastic Thinker

Lee Miller never let herself be beaten by the obstacles in her path. Learn more about this creative thinker and why we find her so inspiring!...

Robots: The 500-Year Quest To Make Machines Human

Robots aren't only for science fiction films anymore. A new exhibit at the NMS got us thinking about the possibilities robots bring to the table across industries and what the future of robotics looks like....

TfL Steps Up to Tackle Obesity

HFSS ads have been banned from Transport for London facilities, but will it help combat obesity in the long-run?...

Could Brexit Save Us From GDPR?

As Brexit fast approaches, there are data privacy issues that must be addressed. Could Brexit save us from GDPR?...

Ceci N’est Pas Une Advert

The relationship between art & advertising goes back more than 100 years. Here are some of the leading artists who have taken on the world of advertising....

Stanley Kubrick: A Lesson In Trust

It turns out Stanley Kubrick & the creation of 2001: A Space Odyssey can teach us a lot about trust and its power in overcoming obstacles. ...

Marketing Reality: Television in the Age of Unscripted

Masked Singer is sweeping the US with its mixture of singing, dancing & mystery. But how do you market a show where the viewers don't even know what they're watching?...

5 Oscar Secrets You Know… And 5 You Don’t

The Oscars have always been a hotbed of controversy & scandal as well as a ceremony that sets (and breaks!) records every year. Here are 5 moments you probably remember from years past, and 5 you probably don't....

The Life & Death of the British High Street

For decades we've been worried about the High Street taking over independent businesses, but have we been looking at the wrong battle all along, and how can your brand compete in an ever-more-aggressive landscape?...

Tweets That Stand Out From the Crowd

Ready to stand out from the competition? Take a look at these 5 brands who do just that with a unique voice & engaging content!...

Ingredients for Good Design

Cookbooks may not come to mind when you think of good design, but they actually hold the key to all the important aspects of graphic design, usability & more. Here's what you can learn from a well-crafted cookbook!...

Super Bowl LIII Trend Watch

Political ads have flourished in Super Bowl ads over the past few years, but not this year. Here's what brands will tackle this year & what we're looking forward to!...

Prophesies, Predictions and Speculations

2019 doesn't quite look like Blade Runner, but that's not going to stop us from looking toward the future to make predictions of what's to come!...

Miles To Go Before I Eat: An Elastic Travel Guide

We love to travel the same we do design: elastically! Here are our favourite hidden treasures from Tokyo to Kentucky and everywhere in between....

Merry Christmas from Elastic!

The Elastic studio is feeling festive & ready for the holidays! Check out this roundup of our favourite Christmas traditions & stories from years past....

Marketing With a Cause: Brands That Give Back

Looking for ways to authentically demonstrate your brand values? Take a look at these three companies that are doing it right....

Intents & Purposes: Fighting Controversial Ads

Fake News & inflammatory content are making headlines. The pressure is on for brands & publishers to pull objectionable ads sooner than ever. But how do we know if an ad violates guidelines? ...

Elastic Top 10: 2018 Edition

Every year around this time, we like to take a look back at our favourites of the year. It's a great chance to reflect on the great experiences we've had, so grab your wishlists and get excited!...

Technology: The Good, The Better & The Best

It's easy to moan about the ways tech encroaches on our lives, but there are many ways technology is improving people's lives in unexpected ways the world over....

Slacktivism & Today’s Millennial

Social media gets a bad rap from pretty much everyone, but the internet has become a major destination for planning activism globally. So how does the savvy activist-in-training avoid slacktivism in favour of activities that actually drive change?...

Design as Escapism

A good book holds you captive for hours, luring you in with a mixture of storytelling elements that leaves you totally enchanted- it's pure escapism. And so is good design....

Elastic: The Font

We love to see our Elastic thinking reflected in what we do, and these Elastic fonts are no exception! Check out the work our placement did to create fonts that celebrate what it really means to be, well, Elastic!...

Seriously Smart Selling With HSPC

With the increasing popularity of online estate agents, HSPC wanted to promote their complete service package and expose the issues that people face when dealing with a faceless organisation. Elastic created a digital marketing campaign to highlight their offering to those wanting to sell their property....

How’d You Get Here: Design

A successful designer is creative, logical and can solve problems without batting an eye. Find out more about what it takes to become a designer, and how our Senior Designer Arron arrived at Elastic!...

How’d You Get Here: Motion Design

Curious about what a motion designer does on a day-to-day basis? Grab a Jaffa Cake and pull up a chair- our motion designer has insight on how to get into this competitive field & the best parts of working in motion design at an agency!...

Desert Island Designs

We're all familiar with Desert Island Discs, but here at Elastic we live & breathe design. So what design pieces would we take to a desert island? Read on to find out! ...

How’d You Get Here: Marketing

From leading spelunking trips after uni to running clients' social media accounts, Blair's career has taken some turns. Find out what her tips are for getting into digital marketing and what the best part of the industry is!...

Rip It Up: An Exhibition Review

Heat wave got you craving some time indoors? Feeling like a lobster in a cooking pot every time you step outside? Have we got a (cool, dim, indoor) tip for you!...

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