Digital Marketing Tools You Need

Don't have time to test-drive every marketing platform out there? Let Elastic do the heavy lifting for you. ...

What B2C Brands Can Learn From D2C Brands

Direct-to-consumer brands are the newest players on the field, and their flexibility means they're reaching customers faster than many more established brands. Find out how they're doing it!...

Summer Lovin’: 2019 Faves

From books to experiential marketing, tunes to comediennes, here's what we're loving the most this summer. ...

Crisis Management: Why You Need a Plan

Think you don't need a crisis management plan because your brand plays it safe? Think again. Having a plan in place gives you the peace of mind to succeed in the face of catastrophe....

Don’t Be Afraid of “Dark Social”

Dark social traffic sounds ominous, but it's actually a sign you're creating content your users want. Find out how to harness the power of this new traffic-driver!...

Selfie Ops & Insta-Spam

Instagrammable Moments are becoming popular with brands in all industries. Are they the right fit for you? And are they even worth the money? Read on to find out!...

What Is Digital Marketing? Part I

Digital Marketing encompasses a lot more than banner ads. If that sounds overwhelming, check out this primer on all things digital to find out what Elastic can do for your business!...

Celebrity Branding: Do You Need an Endorsement?

It seems like every brand these days is owned (or endorsed) by a celebrity. Should your brand jump on the bandwagon? Here are the pros and cons of working with celebrities....

Facebook’s Big Changes: What’s Next?

Facebook has announced sweeping changes, but what will these mean for brands, especially SMEs, who advertise on the platform?...

Can TikTok Keep Pace?

With over 500Million global users and a strong youthful fan base, Tik Tok is on the rise. Marketing opportunities on the app abound, but is it the right social media platform for your brand?...

Easter Advertising Part II: More Brands Who’ve Cracked It

Easter came and went, but we'll be eating chocolate forever. Check out this round-up of our favourite Easter ads, no egg puns allowed!...

Time to Walk Away from Social Media?

Social media is always in the news for the wrong reasons, leading some brands to abandon it altogether. But will this strategy backfire, or could it work?...

The Most Controversial Moments of 2019… So Far

Less than a quarter of the way through 2019 & so many scandals have rocked the digital world it's impossible to keep track. What's a savvy brand to do?...

Marketing Reality: Television in the Age of Unscripted

Masked Singer is sweeping the US with its mixture of singing, dancing & mystery. But how do you market a show where the viewers don't even know what they're watching?...

The Life & Death of the British High Street

For decades we've been worried about the High Street taking over independent businesses, but have we been looking at the wrong battle all along, and how can your brand compete in an ever-more-aggressive landscape?...

Tweets That Stand Out From the Crowd

Ready to stand out from the competition? Take a look at these 5 brands who do just that with a unique voice & engaging content!...

Healthcare & Social Media: A Perfect Match?

Sensitive subjects, difficult targeting & tight regulations: healthcare marketing is difficult. But with Elastic's expert know-how, your campaign will succeed....

Intents & Purposes: Fighting Controversial Ads

Fake News & inflammatory content are making headlines. The pressure is on for brands & publishers to pull objectionable ads sooner than ever. But how do we know if an ad violates guidelines? ...

Technology: The Good, The Better & The Best

It's easy to moan about the ways tech encroaches on our lives, but there are many ways technology is improving people's lives in unexpected ways the world over....

Slacktivism & Today’s Millennial

Social media gets a bad rap from pretty much everyone, but the internet has become a major destination for planning activism globally. So how does the savvy activist-in-training avoid slacktivism in favour of activities that actually drive change?...

Mythbusting: Social Media

Social Media has been around for nearly 2 decades, but the myths surrounding marketing on the platform persist today. Elastic has the expertise to successfully market your business on social media, no matter your audience- Click here to learn more about our top tips....

Emotionally-Connected Brands

Brands are often scared to engage emotionally with their consumers, but an emotional connection is necessary to build interest, brand loyalty & advocacy. Check out these case studies to see some examples of successes (and failures!) at building these connections....

Seriously Smart Selling With HSPC

With the increasing popularity of online estate agents, HSPC wanted to promote their complete service package and expose the issues that people face when dealing with a faceless organisation. Elastic created a digital marketing campaign to highlight their offering to those wanting to sell their property....

Life after GDPR

Pressure to make sure data collection and processing is GDPR-complaint has been building, but GDPR is not quite been the data-pocalypse that was prophesied...

Marketing Across Cultures: Understanding the Nuances Part I

Cross-cultural differences are hard to detect but make a huge difference in the final success (or failure) of your ads. Take a look at these examples!...

Top 10 Lessons Brands Can Learn From Eurovision

Take a look at the top 10 lessons we’ve taken away from the last sixty-plus years of Eurovision....

Facing Up To Responsibility

Cambridge Analytica and Facebook have been thrown into the limelight for all the wrong reasons over the past week concerning a potentially unlawful use of personal data to influence the 2016 US election. But what exactly has happened? And why is it such a big deal?...