Have We Reached Peak 1980s Nostalgia?

The 1980s have made a comeback in a big way. From films to TV to music, it seems like if it’s popular today, it came from (or was influenced by) the 1980s. Here are some of our fave examples....

Christmas Advertising: 2019 Edition

Christmas time is near, and you know what that means: another batch of festive ads! Check out our roundup of the year's best Christmas trends and adverts!...

Making Of: The Elastic Thinking Video

Elastic Thinking isn’t just the basis of our new promotional campaign – it’s our entire studio philosophy. Find out how our motion designer brought it to life on video!...

A Halloween Lesson In Branding & Marketing

From its Celtic origins to today's spooky commercial celebrations, Halloween has evolved a lot over the centuries....

5 Best Product Launches That Flopped

Every product launch can't be a success, but even the failures are an opportunity to learn. Here are 5 of the most historic failures of the last 35 years and what we can learn from them....

Cult Classics

Before there was 'going viral,' there was the opposite: the cult classic. Here are our favourites and what we can learn from them....

How’d You Get Here: Motion Graphics

Considering a career in motion graphics, design or animation? Find out how our Motion Graphics Designer got her start and what she's learned along the way....

Videogames, Art & Design at the V&A Dundee

The collection may be smaller than London, but it's no less engrossing. Find out why you should pay a visit to the V&A Dundee!...

Can TikTok Keep Pace?

With over 500Million global users and a strong youthful fan base, Tik Tok is on the rise. Marketing opportunities on the app abound, but is it the right social media platform for your brand?...

Marketing Reality: Television in the Age of Unscripted

Masked Singer is sweeping the US with its mixture of singing, dancing & mystery. But how do you market a show where the viewers don't even know what they're watching?...

Super Bowl LIII Trend Watch

Political ads have flourished in Super Bowl ads over the past few years, but not this year. Here's what brands will tackle this year & what we're looking forward to!...

Intents & Purposes: Fighting Controversial Ads

Fake News & inflammatory content are making headlines. The pressure is on for brands & publishers to pull objectionable ads sooner than ever. But how do we know if an ad violates guidelines? ...

Christmas Advertising: 2018 Edition

High Street shops are increasingly opting out of the blockbuster Christmas advert, but is it truly 'bah humbug' for our favourite holiday marketing tradition?...

It’s Alive! DJCAD & Gothic Design

The connection between Scotland & all things Gothic runs deep, so we were excited to work with DJCAD students to come up with creative ideas that showcase this aspect of our history....

Why Do We Say… PSA Edition

Thanks to their long shelf-life, PSAs often work their way into speech, entertainment and culture for years after they stop airing. Here are some famous examples...

We've all felt lost when a joke comes on an American film or song that we don't understand. But did you know these jokes sometimes come from famous adverts? Take a look at some of the most common ads that still show up in pop culture regularly....

Spring Ahead, Fall Back

Why do we still observe Daylight Saving Time, and how did it get started to begin with? Check out this video to find out!...

Brand Mystery Solved!

Have you seen this Agency? Wanted for multiple counts of brand restructuring and successful marketing ploys!...

Design as Escapism

A good book holds you captive for hours, luring you in with a mixture of storytelling elements that leaves you totally enchanted- it's pure escapism. And so is good design....

The Great Escape… From the ASA

Costa and Lloyds have both come under fire due to their recent advertising efforts. But who's to blame and who's just caught in the crossfire?...

Touchdown! Advertising at The Super Bowl

Advertising at the Super Bowl is legendary, but it's also expensive. Here we take a look at the good, the not-so-good and the expectations for next year....

Apollo 13 & Creative Versatility

When the astronauts of Apollo 13 were in trouble, creative thinking saved the day. How can this kind of thinking help your business?...

Motion Graphics in Music Videos

We love music videos for their entertainment value, but we really love the cool motion graphics taking over the world of music videos these days. Check it out!...

How’d You Get Here: Motion Design

Curious about what a motion designer does on a day-to-day basis? Grab a Jaffa Cake and pull up a chair- our motion designer has insight on how to get into this competitive field & the best parts of working in motion design at an agency!...

Storyboarding & The Creative Process

Inspiration strikes at unexpected times, which is why a storyboard is the crucial first step in building your business's video & creative assets. ...

DJCAD Degree Show: Graphic Design

Always encouraging to see the portfolios of students we've worked with in the past, the DJCAD degree show this year did not disappoint!...

Top 10 Lessons Brands Can Learn From Eurovision

Take a look at the top 10 lessons we’ve taken away from the last sixty-plus years of Eurovision....

2018 – Year of the Brown Earth Dog

We take a look at the attributes of the brown earth dog as we enter the Chinese Year of the Dog....

Kingsford Residence – McDonald Road

Kingsford have built a strong reputation for innovative commercial office workspaces and this is their first foray into residential properties. It was our job to translate all of their brand ethos, values and assets into this new web project....

An Elastic Christmas

With Christmas fast approaching it’s that time of year when you start to collect your thoughts and reflect for a moment on how you got here. Recently we took time to go further back and reminisce about previous years and some favourite celebrations in motion....

Creative from the Black Lagoon

A grotesk creature has awoken under Elastic’s deep, murky baseline. Watch the videos got discover more...

Sci-fi Stunner or Cold Replicant?

“I’ve seen things you people wouldn't believe.” “Attack ships on fire off the shoulder of Orion.”...

Breaking barriers

Amongst all of the things you can credit 'Better Call Saul' for, one of the most important is the way in which they’ve handled mental health issues....

Components of the title sequence

Packed into a table seat, my elbow trying its best to bend the glass in the window, I slipped my laptop clumsily out from my backpack that was wedged firmly between my legs....

Male student at desk with laptop and cup of coffee

Sector highlight – education

Elastic has in depth knowledge and experience of the education sector through creative branding, video production, animation and web design....

What is elastic?

Stretchy, bouncy, resilient, adaptable. Recently we asked a group of 4th year DJCAD students what it meant to them to be elastic.,and as always we weren’t disappointed....

Branding, design and video for Renewables

With potential loss of North Sea investment in what was discernible as one of the most buoyant sectors the UK operates (only Aberdeen kept place with Islington and Westminster in terms of % growth), it was interesting to read a report in Bloomberg pertaining to green energy; in particular that renewables might not suffer as much as reports in the press suggest....

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