Should I hire a digital marketing agency?

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Patrick Cumming

If you’ve found yourself on this page, you’ve likely been contemplating the question: “should I hire a digital marketing agency?”

In our view, the answer is an obvious yes. And, in this article, we’re going to explain why.

Let’s get to it.

What’s your goal?

If you’re considering hiring a digital marketing agency, you probably have one primary goal: to increase revenue from your online sales sources.

You might have longer-term goals like scaling your business or prepping an exit strategy so you can retire on a private island in the Bahamas at 28. But you won’t achieve either without boosting cash flow.

The first thing you need to establish is whether or not a digital marketing agency can help you increase revenue.

Well–depending on the skills of the agency–they definitely can. Just check out some of the incredible results we’ve achieved with digital marketing here.

The next thing you need to establish is if you can do digital marketing yourself? Why spend the money if you don’t need to, right?

While the answer is theoretically yes, it’s probably not the best decision.

There’s a steep learning curve, it’s immensely time-consuming, and you’ll probably end up wasting ad spend if you don’t fully understand how to optimise the various advertising platforms.

Also, you really can’t learn everything you need to know from YouTube or Google. Despite what those click-bait headlines might have you believe.

(New to digital marketing? Check out our Ultimate Guide to Digital Marketing for a crash course in what it is and how you can benefit.)

Next, let’s take a look at how you’ll benefit from hiring a digital marketing agency.

The benefits of hiring a digital marketing agency

Three letters: r… o… i…

Most digital marketing agencies specialise in one thing: delivering a significant return on investment.

We have to; otherwise, clients would leave us, and no one would send new work our way.

Here are a few examples of what’s possible; we’ve helped online stores increase monthly sales by as much as 580%, and b2b companies increase monthly leads by as much as 900%

You don’t need a calculator to see that’s some pretty hefty R.O.I.

Access to a team of specialists

Here’s the thing: top talent costs money. When you’re great at what you do, you command a decent salary, naturally.

Now, you could bring someone in-house. But, if you want someone half-decent, it’ll cost you.

Then you have to consider the fact that you’ll need a specialist for each digital channel.

Sure, you could hire a “jack-of-all-trades”, but they won’t deliver close to the returns a specialist will.

You could hire a team of specialists for each channel, but that gets seriously costly.

With a digital marketing agency, however, you have access to specialists in every digital marketing discipline at a fraction of the cost of hiring a team.

Design & brand skills

We called it a while back, but branding and design are becoming more critical than ever.

Since many digital marketing agencies offer branding and design services as part of their package, you put yourself at an immense advantage by hiring them.

They’ll ensure your marketing looks slick, professional, and polished–helping you stand out from the crowd and attract attention.

Is a digital marketing agency right for you?

Now, despite all the incredible benefits we’ve described above, digital marketing agencies aren’t for everyone.

Remember, top talent isn’t cheap. If you want to hire it, you should prepare to spend for it.

That said, even if you don’t have the capital to hand, you should consider sourcing funding to support digital marketing. It’s no exaggeration to say high-quality marketing will revolutionise your business.

Realistically, any ambitious company needs to invest in effectively marketing themselves and allowing an adequate budget to achieve this.

Hiring an experienced digital marketing agency with a proven track record will naturally support this effort.

On the surface, we’ve helped businesses win more customers. However, on a personal level, we’ve also helped directors achieve their exit strategies, founders realise their true business potential and marketing managers wow their bosses.

If that sounds like something you’d like for yourself, we’d love to hear from you. Just use the contact form at the foot of the page to get in touch.

Alternatively, if you’d like to learn a little more about the value of digital marketing and how it can transform your business, check out some of our insightful articles below:

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