Creating a Marketing Campaign-The term ‘marketing campaign’ tends to cause a bit of discomfort to anyone who hasn’t done one before. Add in social media to that and things can get a bit hairy. But does everyone know what a marketing campaign actually is?
Marketing Strategy…Data is the New Digital!-‘Marketing’ these days mainly happens digitally. But what do we mean by this and also the phrase ‘marketing strategy’ ? And how do we deliver business value? What are the central elements that make up the modern marketing strategy?