Brand Agency in Edinburgh


Two decades of elastic creativity empowering ambitious brands in the UK and North America.

Two decades of elastic creativity empowering ambitious brands in the UK and North America.

Our in-house creative team of brand strategists, designers, digital developers, animators, film-makers and digital marketers have the passion, expertise and experience to deliver real transformation.

We love our craft; it’s what gets us up in the morning. Elastic’s founders will be your primary contacts in your brand journey.

“Creativity is seeing what everyone else has seen, 
and thinking what no one else has thought.”

Albert Einstein


Our guiding principles

We stand against bland

This is not about blending in. Success comes from embracing authenticity, daring to stand out, and being the most interesting brand in the room.

We think elastically

By cultivating imagination, innovation and intuition, we inject more creativity and differentiation into our work and challenge the status quo.

We bring creative energy

Our collaborative process creates stakeholder buy-in from the start and generates belief, confidence and pride in the whole team.

We contribute to change

Our work has purpose as we help our clients to grow market share, save lives, protect our planet, build the future and improve society.

Feel good factor

The brands we develop create a positive emotional response. Emotions significantly shape decision making.

The emotions experienced are a combination of conscious and subconscious feelings. However, the effort we dedicate to creating a compelling brand experience is a deliberate and strategic process. We will collaborate with you to effectively convey the genuine emotion in your brand story, enabling you to attract and connect with the right talent, customers, and investors.

Aww shucks

Our clients, from many different sectors and parts of the world, say some very lovely things about the process of working with the elastic band - and the results they see.

"We ended up with branding which was much more authentic to our company than we’d had before, packaging which elevated our product and presented it cleverly and gorgeously, and a beautiful website which has had loads of brilliant feedback ever since!"

Hannah Evans - Cake Stories

“The Elastic team are a powerhouse of creativity, professionalism, they understand what is happening culturally and how a business can tap into that. Having worked with various marketing companies for many years I have found them exceptional. Challenging the status quo, recommending change at the foundation - in order to harness greater strength of brand - Elastic were bold and saw things from the customers’ perspective.”

Sarah Woodcock - HSPC

"The hairs on the back of my neck stood up when you presented the brand creative. You've made my day and I'm excited for the future."

Peter Rooney - Futurity Finance

"The brand ID workshop was relaxed and creative, and flowed easily, and we were delighted with the concept that Elastic presented to us following it. We felt they had really understood our ideas, aims and direction."

Fiona Armstrong - The Next Chapter

“Throughout this process we have found Elastic to be responsive, patient and extremely supportive."

Trish Tougher - NHS Lanarkshire

"Our new brand identity is refreshingly different, energetic, modern - but also respectful of our 170 year old heritage."

Richard MacDonald - Keppie

“Elastic have seamlessly guided us through the whole process, demonstrating an in-depth knowledge of the brand and technical elements, whilst also producing beautiful content that reflected the world-class quality of the club and appealed to individuals who are seeking rare and unique experiences."

Claire Bruce - The Carnegie Club

"We interviewed Lauren and Guy and were immediately impressed by their understanding of what we wanted to achieve and that working with Elastic would be an inclusive and collaborative experience involving staff, management team and existing clients."

Stuart Yeatman - Vercity

"Through the initial Brand-id workshop, which was effortlessly facilitated by Lauren and her team, Elastic really understood our market, our aspirations as a business and they really got our personality too. Elastic nailed the brand concept first time."

Fraser Edmond - Broker Insights

"We were very impressed with the creative from Elastic. It was exactly what we wanted. The team has been brilliant to work with."

Pete Miller - ETB

“It has been a pleasure to work with the team at Elastic. They are very professional and efficient and their design work is excellent. Elastic engaged all partners in the process of the brand development and web design to great effect. We are all very happy with the final outcome achieved.”

Louise Trow - Resourcing Scotland’s Heritage

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