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What’s in a brand?

In this post, Elastic Designer Iona explores the traits and attributes that contribute to building a successful brand identity.

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The Agile Agency – What Does This Mean?

We all know what it means to be agile. How do 'agile' development and project techniques work within a creative agency environment? Where are the challenges and what value does an 'agile' approach bring?

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What is UX design?

New to UX design? In this article, we break down what it is and how you can optimise it for a better user experience.

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Leonardo da Vinci: Elastic Thinker

In this post, our Creative Director Guy Connell talks us through why Leonardo da Vinci - one of the original elastic thinkers - is such an incredible source of creative inspiration.

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Alexander McQueen: Elastic Thinker

As part of the Elastic Thinkers series, we’re featuring people that have inspired us with their revolutionary ideas, work and creativity. In this post, Pamela explains how forward-thinking Fashion Designer Alexander McQueen inspired her creatively.

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Fun and Thoughtful Design Ideas

Times are tough right now, we know that, but there are ways to cheer up, keep busy and help others. Here are a few of Elastics favourite examples of creatives helping out in tough times.

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George Lucas: Elastic Thinker

George Lucas changed Hollywood forever when making his original Star Wars trilogy, everything from special effects to branded merchandise, the repercussions are still felt to this day.

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Appreciation

Our M.D. Alex has spent a bit of time during lockdown reflecting on how much he misses working with the team (Aww!). In this post, he shares his appreciation for the Elastic Thinkers!

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Elastic’s Top Tips for Working from Home

In this article, I’ll be shedding some light on some of our top tips for working from home. If you, like us, have found yourself working from home, hopefully you’ll find some valuable tips to help make the transition a little more seamless.

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Cookies! Om Nom Nom… Gone?

Amidst wide-scale outcries for changes to data handling, Google have announced they're phasing out the infamous cookie by 2020. Here's what it could mean for you.

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The Transformational Power of Range

We’re often told to specialise; to find a niche and own an area; that there are so many people out there and so many companies that you must find your spot and stick to it. This is meant to be a good thing - you will benefit from it and so will your clients.

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Combatting Social Disconnect

Social media has long been criticised for the negative effects it has on society, so are the efforts the industry is making now to alleviate its past wrongs simply too little, too late?

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What’s In A Name?

A brand is more than just a name, but a good name can set your business up for success the way few other things can.

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Have We Reached Peak 1980s Nostalgia?

The 1980s have made a comeback in a big way. From films to TV to music, it seems like if it’s popular today, it came from (or was influenced by) the 1980s. Here are some of our fave examples.

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Introducing Elastic Thinking

Here at Elastic, we're always evolving the way we think, the way we learn and, of course, the way our website looks. Take a look at our newest updates!

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5 Best Product Launches That Flopped

Every product launch can't be a success, but even the failures are an opportunity to learn. Here are 5 of the most historic failures of the last 35 years and what we can learn from them.

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Online Shopping Goes High-Tech

Thanks to a steady rise in the number of disruptive entrepreneurs, radical new technologies are emerging at rapid rates, especially when it comes to online retail.

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Why Do You Need SEO?

If you want your business to have a successful online presence, you need a solid SEO strategy so your customers can find your content. Find out how to get started!

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Cult Classics

Before there was 'going viral,' there was the opposite: the cult classic. Here are our favourites and what we can learn from them.

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What Is Digital Marketing? Part I

Digital Marketing encompasses a lot more than banner ads. If that sounds overwhelming, check out this primer on all things digital to find out what Elastic can do for your business!

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Developing Mindfulness

Our world of constantly flowing distractions causes stress and a sense of fragmentation. Mindfulness can help. Here are some ways to 'micro-dose' mindfulness into your daily life.

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The Creativity Code

We used to think that no matter how smart a computer became, it could never match a human. But will computers surpass human reasoning? Maybe.

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Ruth Bader Ginsburg: Elastic Thinker

Social justice, feminism, LGBT equality & more: The Notorious RBG has overcome a lot to become an icon. You don't have to be a visual artist to think creatively, and Ginsburg's life proves it!

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Dr. Seuss: Elastic Thinker

Elasticity gives us creative freedom, but it can also restrict. Find out how one Elastic thinker used restrictions in a new way to come up with one of his most well-known works.

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Can TikTok Keep Pace?

With over 500Million global users and a strong youthful fan base, Tik Tok is on the rise. Marketing opportunities on the app abound, but is it the right social media platform for your brand?

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History’s Mysteries

Design may be our specialty, but that doesn't mean we don't love a bit of fine art, too. Take a look at the mysteries & controversy surrounding 5 of our favourite works!

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Antoni Gaudí: Elastic Thinker

Gaudí is known for his unique architectural style, and nowhere portrays that style better than Barcelona. Take a look at his masterwork, the Sagrada Familia.

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Political Designs

As young millennials gain the right to vote, politicians are expanding their targeting to reach young people in new ways, including cool, design-forward merchandise. Take a look at some of our faves!

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