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The Elastic Team

Getting to know Elastic – Part 3

In part three of our interview with Danae Wessman we talk about what it's like to work at Elastic, and what it's like to be part of the creative landscape in Scotland.

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The Elastic Team

Getting to know Elastic – Part 1

In part one of our interview with Danae Wessman, we talk about the different skills that make up Elastic, our international clients, and how we get the audience's attention.

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Balanced stones

Tipping points and long tails

Alex looks at a couple of digital zeitgeist moments: when do things become irreversible, and how many small sales can collectively eclipse your big sales items.

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