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The Power of Branding

Your brand is more than just a name, logo or catchy tagline. A well-defined brand serves as a visual representation of your company's values and aspirations....

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Did You Know? Edition 03

Influencers are flocking to TikTok to de-influence as they feel the growing pressure to show up more authentically. With influencers turning the tables in a trend now known as de-influencing which involves recommending overhyped products, consumers should avoid....

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Did You Know? Edition 02

What do Spanish oranges and Van Gough have in common? You will find each will find themselves as the source of some pretty cool elastic thinking in this month's edition of our Did You Know blog series. ...

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Design and Space 1.0

In this post, Junior Designer Iona conducts an in-depth analysis of the importance of considering the interior design of your workspaces and how this can enhance the experience of both your employees and your clients....

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Does adversity promote creativity?

Inspiration is typically derived from what goes on around us, the sharing of ideas, and the exploration of new places and concepts. With many of us unable to travel and find inspiration, how does staying in our safe little bubble affect us?...

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Alexander McQueen: Elastic Thinker

As part of the Elastic Thinkers series, we’re featuring people that have inspired us with their revolutionary ideas, work and creativity. In this post, Pamela explains how forward-thinking Fashion Designer Alexander McQueen inspired her creatively....

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Our M.D. Alex has spent a bit of time during lockdown reflecting on how much he misses working with the team (Aww!). In this post, he shares his appreciation for the Elastic Thinkers!...

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Elastic’s Top Tips for Working from Home

In this article, I’ll be shedding some light on some of our top tips for working from home. If you, like us, have found yourself working from home, hopefully you’ll find some valuable tips to help make the transition a little more seamless....

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The Transformational Power of Range

We’re often told to specialise; to find a niche and own an area; that there are so many people out there and so many companies that you must find your spot and stick to it. This is meant to be a good thing - you will benefit from it and so will your clients....

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Combatting Social Disconnect

Social media has long been criticised for the negative effects it has on society, so are the efforts the industry is making now to alleviate its past wrongs simply too little, too late?...

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