• All
  • Creative Cookbook
  • Elastic Lab
  • Elastic Thinkers
  • Elastic Thinking
  • Our Work
  • WeAreElastic

Parody: The Greatest Form of Flattery?

The concept of parody has been in existence since time immemorial, but when it comes to adverts, is it flattering- or insulting? Can it be a little of both? And what do brands need to watch out for before creating their own parody ads?

Read full post

Mythbusting: Social Media

Social Media has been around for nearly 2 decades, but the myths surrounding marketing on the platform persist today. Elastic has the expertise to successfully market your business on social media, no matter your audience- Click here to learn more about our top tips.

Read full post

Elastic: The Font

We love to see our Elastic thinking reflected in what we do, and these Elastic fonts are no exception! Check out the work our placement did to create fonts that celebrate what it really means to be, well, Elastic!

Read full post
emotive advert on side of building

Emotionally-Connected Brands

Brands are often scared to engage emotionally with their consumers, but an emotional connection is necessary to build interest, brand loyalty & advocacy. Check out these case studies to see some examples of successes (and failures!) at building these connections.

Read full post

Ultra-High Net Worth Campaign: The Carnegie Club

The Carnegie Club is one of the world’s most prestigious private clubs located in a secluded corner of the Northern Highlands. The club wanted to highlight the unique experiences and opportunities available to its members: a chance to live the life of a laird.

Read full post

Motion Graphics in Music Videos

We love music videos for their entertainment value, but we really love the cool motion graphics taking over the world of music videos these days. Check it out!

Read full post

Seriously Smart Selling With HSPC

With the increasing popularity of online estate agents, HSPC wanted to promote their complete service package and expose the issues that people face when dealing with a faceless organisation. Elastic created a digital marketing campaign to highlight their offering to those wanting to sell their property.

Read full post

Our Favourite Scottish Books

Here at Elastic, we love to read, especially when the novels we're reading take place in Scotland. From classic to contemporary, check out these recos for great Scotland-centric reads!

Read full post

How’d You Get Here: Design

A successful designer is creative, logical and can solve problems without batting an eye. Find out more about what it takes to become a designer, and how our Senior Designer Arron arrived at Elastic!

Read full post

Brand Magnetism

Our fridge is covered in magnets from all the destinations we've travelled to- but what do these emblems of places far and wide really mean?

Read full post

How’d You Get Here: Motion Design

Curious about what a motion designer does on a day-to-day basis? Grab a Jaffa Cake and pull up a chair- our motion designer has insight on how to get into this competitive field & the best parts of working in motion design at an agency!

Read full post

Desert Island Designs

We're all familiar with Desert Island Discs, but here at Elastic we live & breathe design. So what design pieces would we take to a desert island? Read on to find out!

Read full post

The Elastic Band In Concert

We're all a bit music-mad here at Elastic, so here are our favourite tunes in Spotify playlist form for getting creative, focussing on your work & waking yourself up.

Read full post

How’d You Get Here: Marketing

From leading spelunking trips after uni to running clients' social media accounts, Blair's career has taken some turns. Find out what her tips are for getting into digital marketing and what the best part of the industry is!

Read full post

Thinking Part III: Elastic

We bring Elastic thinking to everything we do, from brand strategy to digital marketing and creative buildout. Find out how we can help your brand today!

Read full post

Thinking Part I: Scripted

From solving basic problems to generating reflex responses, scripted thinking serves a useful purpose in everyday life. But is it the best way forward?

Read full post

eSports: A Big Brand Opportunity

The eSports industry is a multi-million-dollar business, and the time is right for brands to get involved. We can help you find your target audience, no matter who they are.

Read full post

Elastic By The Numbers

Elastic is more than just a company- it's a team, a way of thinking & a whole lot of caffeine. Want to get to know us better? Read on!

Read full post

Life after GDPR

Pressure to make sure data collection and processing is GDPR-complaint has been building, but GDPR is not quite been the data-pocalypse that was prophesied

Read full post

Edinburgh On Film: Our Favourites

With the release of Avengers: Infinity War, Edinburgh is in the spotlight as a major location from the film. This got us chatting about our favourite Edinburgh-set films (and other media), so cue up your Netflix account and get to watching!

Read full post

Elastic: The Brand

Curious about how we got our start? Learn about our Elastic approach, our experience & what branding means to us.

Read full post

Junk Bonds: Breaking Bad Food Behaviour

Childhood obesity is on the rise and the advertising industry has, in the past, been blamed for promoting unhealthy foods to children. But now the Advertising Standards Authority is launching two new initiatives to review the strict rules in place around advertising HFSS food and drink in the UK. Could it help to break the bad habits of a generation?

Read full post

Weaponising Your Wallet

As the gun control debate wears on in the US, social media and the involvement of student survivors is turning the tide, one success at a time. Here in the UK, it can be difficult to parse what's happening in the American gun control debate, as well as what it means for the future of the country.

Read full post

Facing Up To Responsibility

Cambridge Analytica and Facebook have been thrown into the limelight for all the wrong reasons over the past week concerning a potentially unlawful use of personal data to influence the 2016 US election. But what exactly has happened? And why is it such a big deal?

Read full post
social media icons

Creating a Marketing Campaign

The term ‘marketing campaign’ tends to cause a bit of discomfort to anyone who hasn’t done one before. Add in social media to that and things can get a bit hairy. But does everyone know what a marketing campaign actually is?

Read full post

Marketing Strategy…Data is the New Digital!

‘Marketing’ these days mainly happens digitally. But what do we mean by this and also the phrase ‘marketing strategy’ ? And how do we deliver business value? What are the central elements that make up the modern marketing strategy?

Read full post
notes on a wall

Creating a Brand

A brand is often misunderstood but is essentially the process where you translate your company’s personality into a set of messages (normally thought of us visual but also verbal) that help sell your products or services.

Read full post
digital marketing logos in cogs

What is Marketing?

Marketing Week recently released the results of a study that show only a third of businesses understand what marketing is. Considering how important it is to a brand, that number is quite concerning. So what exactly is marketing?

Read full post
multi-coloured illustration of lots of heads

Social Media and Mental Health – Help or Hindrance?

There’s no denying that social media has benefited society in huge ways by increase social connections, increasing availability of information, increasing sharing of ideas and creativity and everything else that comes along with it. But is it good for our mental health?

Read full post
Kingsford Interior

Kingsford Residence – McDonald Road

Kingsford have built a strong reputation for innovative commercial office workspaces and this is their first foray into residential properties. It was our job to translate all of their brand ethos, values and assets into this new web project.

Read full post


This italian resort located in Umbria encompasses Atognolla Castle & Golf Course. Working with their team we developed a website which is designed to build interest in their planned private holiday properties that will be developed over a 4 year period.

Read full post

Elastic Top 10s

Being a creative bunch we all love culture - here’s the team’s favourite page-turners, binged box sets and playlists created.

Read full post
New St James Centre CGI

Edinburgh Part 3 – Is it too late to remove the twirly bit?

In my two earlier blogs I discussed how brilliant I believe Edinburgh is including some examples of what I felt were great developments. Recently there has been some controversy surrounding where some felt Edinburgh was headed with their choice of developments including the St James Centre project.

Read full post
Quartermile development edinburgh

Edinburgh Part 2 – Architectural Excellence

In my previous blog I detailed why I thought Edinburgh was the best city in the world but that it’s World Heritage Status was seen as under scrutiny. One development that seems to be getting the most attention is the redevelopment of the St James Centre.

Read full post
Ali Kelly

Me, Myself and I – Ali Kelly

With anything creative, standing out from the crowd is vital, questions such as, ‘what value can I add to an organisation?’ & ‘what sort of working environment do I want to work in?’ become recurring thoughts and with time, become more and more crucial to respond to.

Read full post
Boyd Cunningham

Me, Myself & I – Boyd Cunningham

The brief set by Elastic Creative ‘Me, Myself & I’ required me as young designer and soon to be new graduate, to delve into my own personality in order to then express that in my new brand identity and animation piece.

Read full post
Christmas 2014

An Elastic Christmas

With Christmas fast approaching it’s that time of year when you start to collect your thoughts and reflect for a moment on how you got here. Recently we took time to go further back and reminisce about previous years and some favourite celebrations in motion.

Read full post
Santa pointing at blog

Christmas Advertising: Does it work?

It’s November. The Edinburgh Christmas Festival is under construction, there’s been an afternoon of Christmas tunes on the Elastic Sonos already, and the Christmas Adverts are about to go live. So much effort and money is poured into campaigns to encourage us to part with our hard earned cash – but other than providing a bit of entertainment, does Christmas advertising actually work?

Read full post
DJCAD students

Working with DJCAD Part 4 – Final Presentations

Elastic travelled to Dundee recently to view the final presentations for the 4th Year Design Students project - Brand Yourself. We were very impressed with the overall quality and level of thought and execution - they all put the effort into going on their own brand journey and have survived to tell the tale.

Read full post
colourful font image

ColorFont Me Impressed

Adobe are pushing Fontself’s new ColorFonts quite hard this week, and rightfully so. In their latest venture they’ve given us typefaces that have colour built in their very bones; and I love them.

Read full post
DJCAD building

Working with DJCAD Part 1 – Setting Briefs in Motion

Each year we set a design project with the 4th Year Design students at Duncan of Jordanstone College of Art & Design, University of Dundee. We’ve just started this year’s project and as aways look forward to seeing what the students of 2017 produce.

Read full post
The Elastic Team

Getting to know Elastic – Part 1

In part one of our interview with Danae Wessman, we talk about the different skills that make up Elastic, our international clients, and how we get the audience's attention.

Read full post
Balanced stones

Tipping points and long tails

Alex looks at a couple of digital zeitgeist moments: when do things become irreversible, and how many small sales can collectively eclipse your big sales items.

Read full post
Various Emojis

Branding is personality

Personality is what gives life to a person, and what makes them unique. It's also what makes your brand stand out from your competitors.

Read full post