TikTok Made Me Buy It; How to Make TikTok Work for Your Brand

You may have spent hours watching countless ring-doorbell mishaps or dancing videos over on Tiktok. While it is still a relatively new platform TikTok has space for everyone Including your brand.

Once known as a dancing and lip-syncing social media platform has now turned into a multi-niche app that has a space carved out for everyone. A big reader? Have you checked out booktok? Or maybe you love learning new recipes? Maybe you just want to watch a topless man throwing clay? Most likely if you like it TikTok with share it with you.

Capturing everyone from Gen Z i.e “The TikTok Generation” to Elder Millennials who have flocked to the app to moan about growing up and out of the digital space. We have seen a shift in how people not only create content but interact with the content created. As more Gen Z and Millennials favour TikTok as a search engine as opposed to Google it is quickly becoming the place where everyone goes to find out the latest news, learn how to do a quick DIY or find a new business to support.

As a branding and creative agency we can see the potential of TikTok and how it can allow our clients to grow in front of a new audience. Here are 3 ways you can make TikTok work for your brand.

Allow your brand’s personality to shine.

There’s no doubt that TikTok has taken over the digital world and has taken us along for the ride. In the past five years, TikTok has overtaken other social media platforms becoming the most prominent platform today. Changing the way we create content but also the way we consume content.

Creating a brand marketing strategy for TikTok will showcase what your brand does best while also giving viewers an insight into what makes your company tick. Sharing your knowledge and expertise making you an industry leader in a new fun and engaging way can bring new audiences to your business. 45% of TikTokers feel more connected to a brand that teaches them something new or gives viewers information about themselves. Allowing your audience to see the people behind the business creates a sense of community and authenticity making them more likely to engage with your brand.

Jump on TikTok Trends.

Different to other platforms TikTok’s algorithm is quick to learn what audiences are looking for. You don’t tell TikTok what you want to watch instead TikTok tells you. Every time you pause, scroll or watch TikTok is learning what you as a viewer want to see. This means if there is a trending sound, dance or video style you will see it multiple times.

Trends are a great way to get noticed and increase your views. So once you find a trend that you can theme to fit your brand start brainstorming ideas. It’s important to note that not every trend will fit your brand and that’s okay. The key to winning at TikTok is choosing the right trend to jump on that fits with your brand’s voice.

Make the most of TikTok Influencers or UGC

Showing up on Tiktok isn’t for everyone. This is why using Influencers or User Generate Content Creators can be beneficial for promoting your brand. Even Amazon has a “TikTok Made Me Buy It” section, where all the popular products shared on TikTok, can be found. Even walking into a bookstore there is a dedicated table filled with ‘Booktok’ favourites. The same with your favourite high street beauty stores.

According to research audiences are being influenced to buy through TikTok more and more;

  • 37% of users discovered something on TikTok and immediately went to buy it.
  • 2 in 5 users say that TikTok helps them make product purchase decisions when buying online.
  • Even three weeks after exposure to an ad 72% said the brand is still memorable.

Both TikTok influencers and UGC Creators know how to create unique content that promotes your business in an authentic way. TikTok influencers are essentially trusted marketers who have built up a valued following where their audiences will trust what they have to say.

Here at Elastic, we have 18 years of experience in getting our clients in front of new audiences. Contact us now to see how our team can help you with all aspects of digital marketing.


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