The Importance of Email Marketing in 2023

Email Marketing

Email marketing isn’t going anywhere anytime soon and is still a vital part of your marketing strategy. I bet if you look at your inbox right now you will find at least five different emails from brands you support. All detailing the newest stock available, maybe sharing some industry tips or a flash sale you won’t want to miss. So why should it be any different for your brand?

No matter if you are an e-commerce brand or architecture firm there is a market for your brand’s emails. Be that sharing new arrivals, showcasing your industry expertise or news from inside your business. Having email marketing as a part of your marketing strategy allows you to stay connected with your customers.

At Elastic we know how important it is to have a strong email strategy. To this day it is one if not the only form of marketing consumers willingly sign up for if they want to follow along with your brand. In today’s blog, we are sharing why email marketing is still important in 2023.

Everyone is on email.

You may have thousands of work emails in your inbox, that you’d rather ignore – don’t worry we won’t tell – but you open that one detailing the latest sale from your favourite brand. Right? With 88% of smartphone users checking their emails on their phones most people check them first thing in the morning and sometimes last thing at night. Not continuing the multiple times we refresh our inboxes daily that’s a lot of chances for them to spot your email.

Having a strong subject line and an eye-catching preview text is the difference between getting those high open rates or having your message swiped into the bin. So work on strong email copy that could result in a higher conversion rate and click-throughs to your website.

Emails increase your Return on Investment.

It is said that for every £1 spent you can receive an ROI of £44.42. That’s an impressive return. 40% of B2B claim that email marketing is the most important tool in their strategy. Emails are how you can drive traffic to your site as you are capturing their attention with that winning email copy. The conversion rate from email marketing makes this the best marketing tool for your business one thing B2B businesses all agree on.

Email marketing is targeted and tailored.

No matter your industry. If you are B2C or B2B you can easily target your chosen audiences. When you look at the stats 93% of B2B marketers use email to distribute content and 72% of customers prefer email as their main communication method with brands. Having a structured email template makes sending weekly or monthly emails easy. Planning out different types of content to share that may include; Newsletters, Welcome Messages, Anniversary or birthday announcements, Limited time offers, business news, and industry information. Email is a great way to build enthusiasm for your business, grow customer loyalty and create better customer outreach.

Email marketing is a business tool all on its own. When working alongside our team here at Elastic we can make your website and emails work seamlessly together and put together an email marketing strategy that works in harmony with your other digital marketing outputs to create a bulletproof marketing plan.


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