A new brand identity building on 170 years of remarkable creativity


Behind the transformation

Globally successful architectural practice Keppie have a long and diverse history of innovation, resilience and trend-setting. Keppie was founded in Scotland 170 years ago – and the current dynamic leadership are incredibly proud of this heritage as they evolve the firm. They asked Elastic to deliver a rebrand to reflect this spirit and move the firm into a new era.

Brand identity  |  Website  |  Content creation  |  Motion design  |  Print 

Keppie appointed Elastic Creative after a competitive process to create a new brand identity and to also to greatly improve our digital presence in the real estate and construction industry. Lauren and the team listened carefully to our needs and prepared a series of thoughtful workshop sessions to help us visualise our new brand. Our new brand identity is refreshingly different, energetic, modern - but also respectful of our 170 year old heritage.
Richard MacDonald, Director

Brand guidelines unify Keppie’s communications by providing a comprehensive set of rules and standards for visual elements, tone of voice, and overall brand expression across all marketing channels and touchpoints.

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