Globally successful architectural practice Keppie have a long and diverse history of innovation, resilience and trend-setting. Keppie was founded in Scotland over 150 years ago – and the current dynamic leadership are incredibly proud of this heritage as they evolve the firm. They asked Elastic to deliver a rebrand to reflect this spirit and move the firm into a new era.
We took Keppie on a brand journey – starting with a brand-id workshop – creating a strong new brand framework – transforming the online brand experience with a new website and launch – and delivering a digital strategy to support the firm as they design and collaborate on a portfolio of remarkable, life-changing architecture.
The new brand framework is anything but conventional in keeping with the boldly creative, yet ever so down-to-earth talent that makes up Keppie. A joy for the Elastic team to work with.
Keppie appointed Elastic Creative after a competitive process in 2019 to create a new brand identity and to also to greatly improve our digital presence in the real estate and construction industry. As architects we were very precise about what we required from the exercise and we are extremely pleased with the outcome. Lauren and the team listened carefully to our needs and prepared a series of thoughtful workshop sessions to help us visualise our new brand. Our new brand identity in 2020 is refreshingly different, energetic, modern - but also respectful of our 166 year old heritage. Elastic Creative have also guided us through our rebrand launch on social media with a 3 Stage campaign - we are really encouraged by the initial data so far. We wouldn’t hesitate to work with Elastic Creative again and highly recommend them.
Richard Macdonald, Director – Keppie