Creative Thinking

Creative thinking is at the heart of everything we do. As a creative agency, let us give your brand more pulling power.

Catching your audience’s attention – and holding it – requires creative thinking.

No matter which sector you are in, or whether you are talking to business or consumers young or old, you need to stand out and maximise your brand appeal across all of your marketing channels online and offline.

This is why we think elastically about the roll-out potential of a brand at the early stages of its development. How can we fire the imagination of the audience? How can we drive home the key differentiators and how can we give people something to talk about with their friends and spread the word?

The output of our brand workshops and brand design sessions establish the personality of the brand and feeds the creative thinking which could ultimately result in: your company or product name, your brand logo, your online customer experience, your signage and branded interior, advertising or PR stunts.

We will never jump straight into to designing logos and choosing favourite colours and fonts. Your brand is a great deal bigger than this. It’s the key to customer attraction and retention so it pays to think much wider.

Creative thinking can solve business challenges, bring teams together, grow customer loyalty and have a very positive effect on your bottom line.

But what is creativity and why is it so important?

The dictionary would describe it as “the use of imagination or original ideas to create something; inventiveness”. Noted American psychologists such as Robert Sternberg‘ have said that creativity is the production of “something original and worthwhile”. Further to this Dr. E. Paul Torrance described it as “a process of becoming sensitive to problems, deficiencies, gaps in knowledge, missing elements, disharmonies, and so on; identifying the difficulty; searching for solutions, making guesses, or formulating hypotheses about the deficiencies: testing and retesting these hypotheses and possibly modifying and retesting them; and finally communicating the results.”

Creativity’s definition also reveals it’s importance

Any business’ success is largely driven by how that company or organisation can offer something new and something that people need or want. The thinking process required to create, develop and nurture any good business idea is indeed therefore creative and requires creative brainstorming to maximise any potential opportunities. As a branding and marketing agency, Elastic employ creative thinking and it starts with our brand workshop where we test any and all assumptions. We ensure that research and discussion deliver meaningful results that can be concisely communicated to a properly identified audience, that need or want whatever is on offer. When any organisation creates a business plan they should integrate design thinking from the outset. Costs, cash flows, assets, banking, accountancy, legal and human resource issues are all important. Too often the fuel for the fire of a truly successful company is missing – they haven’t thought of the brand strategy or have but as an afterthought, as a lick of paint or a bit of window dressing. Brand strategy and design should be centre stage of any business and marketing strategy.

By thinking differently we can give your brand story more power. Identifying your attributes and personality, we create a distinctive, compelling and flexible language of words, imagery and experiences.

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