A Website that Converts

We build powerful, intuitive, accessible websites that drive sales and enquiries.

Brand design leads the web design process

A website is the digital shop window of your brand or product. Whether over mobile, tablet or desktop your web content and design should be visible to all your potential customers. A site should communicate, persuade and present a call to action. Elastic create web presences that deliver return on investment for clients, driving business leads, sales and enquiries.

Our brand workshop will set the foundation of your brand strategy and design. This feeds into the look and feel of the website. Competitor and market research then informs the text navigation, structure of the site and content. Wireframes are created which sketch each of the templates required.

At this stage these don’t include any design elements, keeping the focus is on a smooth user journey. Templates are affected by what the site actually needs to do, as is the choice of content management system used to build and publish the site.

Well written deep content to convince both users and search engines

The most labour intensive part of building a new website is producing content. This is crucial, because a well written site with deep content will convince both users and search engines.

We can work with your in-house team to create content or you can use our own copywriters. It’s important to get the content flow across a site just right, so that it builds towards deeper specialised pages with more text than the homepage and landing pages.

Text content should tell your brand’s story whilst convincing customers to engage with your services. A balance also needs to be achieved between words designed to persuade humans and also highly rank your website within search engines.

Powerful, usable and cost effective content management

Elastic mainly use the WordPress and MODX open source content management systems (CMS) for creating and publishing websites. These are powerful, usable and cost effective solutions for managing web content. They are also cost effective to develop for and to create new features with.

Content can be managed from any browser based device and from any location with a web connection. Elastic will provide training and a manual on how to use the CMS chosen for your site.

An effective website that converts customers also has to deliver a prime user experience over multiple devices

How do we design a website?

During the design process we will use Adobe Illustrator and Photoshop to create design files which are then translated into a working website within a content management system. Web technologies used by Elastic include HTML5, CSS2/3, JavaScript/JQuery, JSON, Ajax , PHP, MySQL, Apache, NGINX.

We have produced bespoke user interfaces for a variety of digital products taking advantage of our expertise in user experience design and UX. This involves designing and creating HTML, CSS and graphics to be implemented by our technical team. Communication skills, attention to detail and a full understanding of the business and digital product to be managed, are all essential.

Usable, accessible and fast!

Once a website is built it’s then user tested. Elastic use services including WhatUsersDo and UserTesting to fine tune sites and perfect the user experience based on the business sector and purpose.

Websites are also fully tested for technical, usability, accessibility and speed issues using tools including SortSite, BrowserStack and Google Webmasters Tools. Once a site is launched it’s continually monitored for performance. We recommend that clients set-up a maintenance plan which ensures their site continues to deliver perfectly.

Ecommerce and transactional

Elastic has strong experience in ecommerce and transactional web solutions including Shopify, WuCommerce (WordPress), Foxycart, Supercontrol, Eventbrite and Volusion. The online booking system Supercontrol was used for the property booking site Crabtree and Crabtree. This was integrated with the ModX CMS and has been very successful.

We have used Shopify a number of times to produce transactional sites, the last being to run ticketing for the Scottish Low Carbon Conference. Eventbrite was used to produce event based solutions for Resourcing Scotland’s Heritage.

More recently, Elastic produced the user experience for Edinburgh Business School’s economic simulator product. This is an educational tool, part of their MBA programme, which allows the students to control the UK economy and test out their economic knowledge. Allatus provide business management information and analysis for organisations through a product and digital user interface designed by Elastic.

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