Lead identification technology lets companies know exactly who is visiting their website, where they have come from and which pages they have viewed. This is crucial intelligence to feed targeted digital campaigns. It’s important, too, for sales teams following up on leads.
Elastic work with leading edge lead identification products including Canddi and Ruler Analytics. These tools are not full blown suites like Hubspot or Marketo but specialist products working alongside our other ‘best in class’ digital marketing tools.
Canddi provides a broad approach in this field, combining pure IP identification and also cookie based tracking to provide insights into people, devices and companies. Increasingly, lead nurturing and identification alongside marketing automation are beginning to provide that elusive ‘single customer view’.
Ultimately, the bottom line is about return on investment. Any digital campaign must deliver more than was invested.
We are proud to have this philosophy at the core of everything we do and aim to deliver returns that outstrip client expectations.