Social media marketing is powerful because it is strong within all three areas of the marketing cycle, customer attraction, conversion and customer retention.
Advertising through social media is the most powerful form of digital advertising. This does depend on your brand, target audience and business area however for the majority, social advertising delivers strong return on investment.
All generations are present on social media therefore demographically it is a versatile medium. Whether reaching silver surfers on Facebook, Millennials on Instagram or Generation Z on Snapchat social media attracts, engages and sells.