Making Marketing More Malleable
First up, what is marketing? Ok, that probably sounds a bit ‘first day of school’. We know you know it’s about getting your product or services in front of potential and existing customers. You’re as different as all your customers, and marketing your business needs to be different, too. It’s not just one approach, or the same sort of thing as your competitors are doing. It’s your thing. Your marketing mix and marketing strategy are unique to you. This is the bit where we come in.