Making Marketing More Malleable

First up, what is marketing?

Ok, that probably sounds a bit ‘first day of school’. We know you know it’s about getting your product or services in front of potential and existing customers.

But what does it mean for you?

You’re as different as all your customers, and marketing your business needs to be different, too. It’s not just one approach, or the same sort of thing as your competitors are doing. It’s your thing. Your marketing mix and marketing strategy are unique to you.

This is the bit where we come in.

We can help you properly and scientifically identify your customers and their specific needs through market research, then help you establish, monitor and carefully look after relationships with these customers through brand marketing. 

We do this by putting together the right marketing mix for you. Using good old-fashioned human creativity and clever thinking alongside the latest clever tech in digital marketing, we help keep you relevant, interesting, relatable, empathetic and welcoming to your customers. 

That gets you the results you want, and you get a better return on your investment.

Our Elastic thinking means your marketing strategy can be flexible and fluid enough to constantly react and change to what your customers and competitors are doing.

So you stay ahead of the pack and build your brand more successfully.

From digital marketing to marketing strategy, from SEO and analytics to lead generation and content marketing, take a closer look at all our elasticated marketing services right here.

In the meantime, read more about what all this marketing stuff means for you.

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Web

A world class, intuitive and responsive website is your primary asset in reaching and converting your customers

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All websites must perform seamlessly, on every device, for maximum return on investment

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Detailed research and planning is the foundation of any quality digital strategy

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Customer experience is critical in keeping your prospective clients engaged and primed to convert

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High quality, well written, deep content forms the bedrock of a website that delivers

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You’ll be able to edit your website with ease using our content management system

Your marketing mix

Your brand’s marketing mix is all the different ingredients that make up your overall marketing strategy. We make sure your branding and approach are aligned so that you always get the right product in front of the right people at the right time for the right price. When it comes to branding and marketing, you’ve got more choices today than ever before, with more and more popping up as online technology keeps developing. We can advise and support you on the right mix to take advantage of all of the exciting opportunities.

Your marketing definition

We start off by helping you build a compelling, engaging, unique brand that’s going to increase customer loyalty and define the kind of business you want to be. Once we’ve done that, we can help you define your marketing: how you tell your unique story, what channels are best suited to you, and the best way to reach the people you want to engage. We love to get the decision makers in your business together to work through what marketing means to you and what activities you’re doing as a business that can make a difference.

Your marketing strategy

A well-defined marketing strategy is your long-term plan, which allows your brand to develop and evolve.Behind this strategy is your purpose, and we love nothing more than helping brands find theirs. It’s what you stand for, why you are unique and ultimately what your goals are. After all, everyone likes a good story, especially ones that are genuine and relatable. We can help you make yours more interesting and more convincing. That’s what makes the difference between your brand existing and it taking off. With our help, your marketing strategy will communicate clearly and concisely why someone should pay attention to your company and what you do.

So how do we all this? How do we make sure your marketing smashes your goals, delivers ROI, makes your customers fall in love with you, and excites your own people about what you do? Deep breath…

All our marketing services are underpinned, underlined and under no circumstances allowed to be dictated by anything else other than our creative, Elastic thinking.  It’s at the heart of everything we do. It’s what makes us different. And it’s what will make you, your brand, and your marketing different, too.

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