Within what we like to call the digital marketing universe, there are lots of different ways we can help you analyse and measure your online performance.
This is the main tool we use for measuring your website’s performance over desktop, tablet and mobile. It lets us know how many visitors your site has attracted, where they’ve come from (Google search, Ad-words, social media…etc) and if they are new or returning. It also gives vital information on what’s the best performing content, and what areas can be improved. And if your site has contact forms or other transactional elements, we can set-up goals which record this activity too.
We use this for managing your search engine marketing and optimising your site so it performs better on Google. Through this tool we can control XML sitemaps, monitor how many web pages are indexed within Google and see any issues that might be affecting your site’s performance.
We also use Bing Webmasters Tools – the equivalent technology for Bing and Yahoo search engines.
Advanced Web Rankings
This lets us look at the words people are using to find your website, and so we can then make sure they are as high up as possible in all search engines. We also research new keyword opportunities for your brand and identify the key terms that we think your brand should own.
Adwords provides a vast range of suggested keyword options and also shows the number of people searching for each term. This is called keyword volume. It’s important to consider the popularity around the searches people are performing as these will drive more traffic to your website. Adwords provides additional digital advertising analytics around pay per click (PPC) performance, which works together with search marketing.
This is an enterprise level search analytics and competitor performance tracking tool and complements the work we do within AWR.
We also use Powermapper and Sortsite for analysing the technical performance of websites. These provide in depth reporting on accessibility, usability, technical issues, SEO issues, HTML standards, compliance and site speed.
Experian Marketing Services
Experian gives us richly detailed demographical information, which helps us with profiling your customers and means a better targeted digital strategy.