Digital marketing software like Hubspot and Marketo are commonly used for marketing automation and managing multiple digital platforms. They can create websites and emails, store sign-ups and track leads all in one login.
But we prefer to manage each of your digital asset separately, using different best of breed tools that talk to each other. So rather than one size fits all, we pick out the best ones and get the best out of them for you.
Take lead identification and nurturing, for example. We use a technology called CANDDi. For incorporating lead identification into the marketing automation sphere, it offers much more value than the equivalent offering within a suite like Hubspot or Marketo. And it costs less too.
We build websites using powerful specialist tools which have been designed to do that, and that alone. So they’re the best at it. We handle marketing automation within these specialist tools and we develop what we need if it’s not available. This gives us more flexibility and means we have full control over your branding and design.
The likes of Facebook, Twitter, LinkedIn and Instagram directly handle social media automation within their native platforms. Likewise, digital advertising and PPC automation are also handled in native tools like Google Adwords and the various social media platforms.
We use an enterprise email marketing tool for all our email promotion and automation. The platform we use is powerful and is a best of breed digital tool in its field. It’s innovative, easy to set up and our clients are able to use it independently.