Some social media platforms quickly turn into global giants.
Facebook has the richest profiling data and is generally more cost effective. It’s excellent for video marketing and is a really strong visual medium, characterised by lots of preview and review activity.
It’s good for B2B and also B2C activity although LinkedIn, now owned by Microsoft is of course very much the go to B2B marketing platform.
Instagram is even stronger visually and appeals to younger users. It’s more about the ‘right now’, especially with stories, than other social media platforms.
Twitter is a lot of people’s go to for all that’s happening in the world right now. Still perhaps not quite so strong visually as Facebook and Instagram, but it does have excellent B2C and also B2B coverage.
Snapchat, where you can share images and text that disappear once read, has the youngest user base of all and so is great for campaigns that target teenagers and that 16-20 age group.
They all have two things in common – they attract millions of users. And they come packed with rich profiling information.
Which means you can build incredibly targeted social media campaigns and a social media strategy.
And that helps with your ‘earned effect’ and boosts peer recommendations.
All in all, a powerful potent mix for your brand to leverage.