Capturing the chaos in a high octane game branding for the latest release from 4J Studios

Manic Mechanics

Behind the transformation

Manic Mechanics is 4J Studios’ first game release since their epic work to bring the Minecraft phenomenon to consoles. The Elastic team enjoyed a sneak peek at the hilariously revved-up gameplay in development, and were briefed to go large with a brand that would match that energy and maximise appeal to a whole-family audience. The 4J team have done a fantastic job of applying the new brand online and in event spaces, and bringing it to life. 

Brand development

Manic Mechanic game identity over doors
Manic Mechanic game identity 2 colour

elasticity newsletter