Manic Mechanics is 4J Studios’ first game release since their epic work to bring the Minecraft phenomenon to consoles. The Elastic team enjoyed a sneak peek at the hilariously revved-up gameplay in development, and were briefed to go large with a brand that would match that energy and maximise appeal to a whole-family audience. The 4J team have done a fantastic job of applying the new brand online and in event spaces, and bringing it to life.