Branding- Part 4: Working it out

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We’ve covered a lot of the pitfalls that can get in the way of building your perfect brand, so now here's how to do things the right way.

Recently, we’ve been posting a lot about branding. As one of Edinburgh’s leading creative agencies it’s something we’re pretty damn passionate about.

Now, we’ve covered a lot of the pitfalls that can get in the way of that game-changing new brand you’ve always dreamt of – but what about how to do it right?

Well, as you’d probably guessed we’ve got a great method for kickstarting any branding project in the right direction! Convenient huh?

Getting to know you

It all starts with a brand workshop which, if we do say so ourselves, is an invaluable tool for navigating the often daunting world of branding.

These workshops are all about us getting to know you. Each session aims to put any and all assumptions around the business through their paces and develop a new and better direction.

We look at the history of your brand and where you’d like to be, key members of the team, audience profiling, and of course – your business objectives.

Yep, we cover off quite a bit. But the big picture is without doubt the name of the game when it comes to branding.

Lauren at a Brand Workshop

Lauren from the team at a Brand Workshop

Fancy a sit down?

If that’s got you interested, why not check out some of the work we’ve put into practice as a result of these workshops?

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