Branding is personality

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Alex Kirby

Personality is what gives life to a person, and what makes them unique. It is how they behave; what they stand for and how they interact with the outside world.

  • We all respond to personality
  • We all understand personality

It also happens naturally so we don’t usually think about it in these terms – it is what develops in a person as they grow, learn, experience and ultimately are able to understand and interpret the world around them.

Your company is run by people so it shouldn’t be surprising that therefore a company will have a personality, or if you like, a brand.

A design for life

When you apply design thinking and strategy, you can then put meaning and relevance to them with the use of concise communication. By collecting, understanding and organising what exists right in front of you, and in understanding what channels to use, you can direct your messages to the right people at the right time.

Your company’s personality or brand unlocks potential that is there waiting to be harnessed.

The creative and design elements are also necessary to be able to not only simply communicate, but to do it in a different and even surprising way – there be many ways to say the same thing but how many will you pay attention to and how many will communicate effectively to you to create enough interest or even desire – now this is the expertise and the skill.

But at the end of the day when you distil it right down – brand IS personality – and by utilising this it is your opportunity to really stand out from the crowd.

An elastic personality?

Let’s talk about what our personality at Elastic is. While we cover all aspects of marketing, from brand and design, to web development and social media, our personality can be summed up in three points.

  • We’re adaptable and flexible
  • We’re experts at what we do
  • We’re friendly and approachable

But how do we give this personality a voice? How do we make it clear to our customers who we are as a brand?

We mostly do this through the blogs that we create, for example:

Each blog allows the writer’s own personality and style to shine through, and these different perspectives highlight our flexible approach as an agency. When mixed with our collective experience in branding, web design, video production and digital marketing, this makes it clear to our audience who we are at Elastic, and what we can do for our clients.

It also means that by the time a potential client decides to contact us, they should already have an idea of who they’re going to be working with.

Let’s get to know you

Want to find out what your brand has to say? Please get in touch for a chat, and we’ll find out what makes you tick.

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