With guts and determination, Futurity Finance have broken into the very competitive commercial finance brokerage market. In order to stand out and quickly gain customer confidence they needed a solid brand strategy and approached Elastic to deliver just that. It’s been a real pleasure partnering with them to help get them off the blocks so successfully.
To give the business brand credibility from day one we focused on how the target audience would feel to be supported by commercial finance experts. This was achieved by:
- Understanding the target audience and the competition
- Creating a meaningful business name
- Developing a compelling visual and written identity
- Designing, building and launching a clean, dynamic website
The simplicity of the website brings the brand experience together and reflects its clear and honest approach – offering impartial advice and tailored funding solutions for property developers, scaling businesses, and private assets.
The Futurity Finance brand experience establishes credibility and inspires customer confidence, which has enabled the business to grow quickly. They’ve started strong and we look forward to seeing them go from strength to strength.
