Carnegie Club

Carnegie Club – Marketing ‘Heaven on Earth’ – The Carnegie Club Experience

With 8,000 acres of stunning Highland landscape to film and an extremely hospitable marketing team to work with, it’s no surprise that we hugely enjoy our challenge of helping prospective members experience a real online taste of life at the prestigious Carnegie Club at Skibo Castle.

Membership thrives on its make up of many nationalities and with a desire to keep it that way and increase membership, the target audience for the website and digital marketing is truly global.

The new website has been designed to incorporate the beautiful video footage which we shot over a period of months on the estate. From quad biking to horse riding, from golf to fine dining, we captured the spirit of the club by day and night. Combining this with high quality stills photography, we have created an immersive user experience for site visitors thinking about applying for membership.

Elastic Creative have seamlessly guided us through the whole process, demonstrating an in-depth knowledge of the brand and technical elements, whilst also producing beautiful content that reflected the world-class quality of the club and appealed to individuals who are seeking rare and unique experiences.

Claire Bruce – The Carnegie Club

Carnegie Club logo
Apple desktop showing golfer on the course at Skibo
Decadent staircase found at Skibo
Cuisine at Skibo
Greenhouse by a lake at Skibo

Following on from the recently evolved Carnegie Club website elastic extended this developed and refreshed brand look and feel across to their Careers Website. Skibo Castle pride themselves on their visitor experience and place incredible emphasis on attracting the right calibre of staff from around the world so they can deliver the high standards that represent their brand image. The Carnegie Club is situated in such an inspiring highland setting – it is an amazing opportunity for anyone looking to further their hospitality and tourism career.

Bagpiper - Piper Graham Grant
Butlers on the Golf Course
Kitchen Executive Chef - Craig Rowland in Old Glasshouse