Grabbing attention and inspiring action with a cheeky wee digital advertising campaign
NHS HIV Self testing kits
Raising awareness
Elastic was commissioned by NHS Lanarkshire in partnership with Terrence Higgins Trust Scotland, to help raise awareness and improve uptake of the freely HIV Self Testing Kit which can now be delivered by post. The brief was to engage with the key target groups most at risk within Lanarkshire – increase general awareness of HIV and communicating how easy it is to get tested. Elastic developed a flexible, inclusive social media strategy and campaign creative for Facebook, Instagram, Snapchat, and Scruff.
Awareness campaign strategy | Creative | Motion design and video | Campaign management and optimisation
The campaign delivered a 50% increase in testing in just 5 weeks.
Throughout this process we have found Elastic to be responsive, patient and extremely supportive. All staff within Elastic have been readily available, even at short notice, to respond to campaign queries. We would have no hesitation in working with the Elastic team on future projects and would highly recommend them to other organisations.
Trish Tougher, BBV Networks Manager
NHS Lanarkshire
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