PaleoWest – The future of History – Brand Positioning for Ambitious Growth

The first all-digital firm of its kind in the US, PaleoWest pride themselves on being the most innovative problem solvers in the business in Cultural and Heritage Resources Management. As experts in prehistoric, historic, architectural, ethnographic, and paleontological resources, among others – the PaleoWest team are using leading-edge technology and the latest innovations to ensure that our vibrant human culture is accurately and efficiently preserved for generations to come. PaleoWest’s proficiency at supporting the needs of energy development, transportation, water and land development, mining and exploration, and related industries has gained trust and repeat business from a wide variety of firms in the private sector.

With big ambitions for growth in the US and internationally, the PaleoWest management team engaged with Elastic to raise the profile of this established brand with the right target audiences. Our work began with the development of the brand proposition and the creation of a new website packed with fresh content on this fascinating subject. Our digital marketing strategy has been driving up awareness and is now generating new business enquiries across the US. A powerful combination of organic search optimisation, paid search advertising and Linkedin Video Advertising, is reaching a highly targeted audience with examples of PaleoWest’s invaluable services.