SoConnect – a brand and web refresh for seamlessly connected managed IT services.

SoConnect provide outstanding, customer-oriented, fully managed IT support and cloud solutions. 

With ambitious growth targets, they realised they needed a brand refresh and a new website to better reflect who they are now as a company. The website needed to improve the user experience and to support the sales team in generating new business leads.

After engaging with Elastic, we initially worked with them in fully understanding their goals and business objectives through our brand workshop. This process brought together the views of all key decision makers within the company and formed the creative brief that ensured the evolution of the brand and messaging aligned perfectly with their target audience. We think the results speak for themselves.

This vibrant new brand and tone of voice was reflected within a set of brand guidelines. We also created a brand pack to be used by the marketing team which covered business cards, letterheads, presentations and more.