Experience is Everything

Every part of your website affects how people react and respond to it. The colours, the fonts, what buttons you have and where you have them. It’s a lot to think about. Happily, we love thinking about all that stuff. It means we can use amazing design in loads of different ways and places, so people interact with your brand in a more consistent, rewarding and engaging way.

Reward your users and
they’ll reward you.

Give your customers an exceptional user experience and in return they’ll reward you with loyalty and word of mouth. If your website isn’t relevant, easy to navigate and highly usable then it will repel potential customers. From the second a potential customer comes to your website, they must be able to understand your brand proposition and want to engage with it. For Elastic, user experience or UX design begins with your brand workshop. Working with you we build a full understanding of your business, your target markets and what sort of people you want to visit your site.

To help ensure better user centred design we will gather and build a picture of these potential customers and create full user profiles, including their:

  • Income
  • Marital status
  • Accommodation
  • Spending patterns
  • Interests
  • Activities

Mapping out the
user journey

We then use all this invaluable profiling information to shape and develop the UX design process. In combination with our research – user journeys and wireframes form the skeleton of your new, more user-friendly site. These journeys and initial frames can then be tested with some sample end users who will be using the live site, and subsequently refined based on their feedback. We also use some user journey testing systems in house, including: Hotjar, Whatusersdo and Google Analytics Content Experiments.

Reviewing, redesigning
and reevaluating

We constantly test, review, refine and relook at the user journey and further improve and advance our design process. That way we can design UX journeys and templates that work across all versions of digital products including:

  • Mobile
  • Web
  • Applications
  • Transactional sites
  • Email
  • Social media

These are then put through final user testing for one last round of feedback to ensure we have created something based around the most effective, attractive user experience design. This rigorous testing and refining makes sure that these customers feel engaged with your brand online and that it’s a rewarding experience.

Interested in what we can do for you – Get in touch today

The way in which your customers experience your website affects everything including sales, leads and enquiries.

The way in which your customers experience your website affects everything including sales, leads and enquiries.

Edinburgh Business School - Simulation tool