YouTube and Vimeo are the most commonly used platforms with Facebook and other social media platforms now incorporating video. It can also be used for more traditional TV advertising or corporate presentations. You can say a lot in a short space of time – ideas can be brought to life in a dynamic and interesting way.
Storyboarding starts the process by laying out a scene by scene sequence. This informs the videographer or animator what needs to be filmed and includes elements such as camera angles and lighting. When all the rough footage is assembled it is then edited and integrated with sound, titling and any effects required. It is one of the most effective ways to get your message out there and predictions are that video content will account for almost 70% of all consumer online traffic.