The right ingredients for a big brand personality

Cake Stories

Behind the transformation

Tangy, zesty, chocolatey, caramely, buttery, crumbly, chewy, sometimes boozey, often unexpected and always fun! This was our lip-smacking inspiration for the development of a high impact brand adventure for the wonderful Cake Stories, who light up the eyes and tastebuds of cake lovers UK wide. 

Brand  |  Packaging  |  E-commerce websites for public and wholesale customers  |  Content creation  |  Photography  |  Motion design  |  Advertising

CakeStories_Logo Animation loop reversed
Cake-stories Colour palette 4x3ratio
Cake stories tablet device landing page website
Elastic took us on a fun, thoughtful journey with our brand, bringing to life the ideas and hopes we had for it and really giving us space to play with it. We ended up with branding which was much more authentic to our company than we’d had before, packaging which elevated our product and presented it cleverly and gorgeously, and a beautiful website which has had loads of brilliant feedback ever since!
Hannah Evans, Co-Founder
Cake Stories
The-Fruity-Fling-Box OPEN Cake Stories
Cake Stories
Cake Stories The-Brownios-Box-OPEN-COLLAGE

The unique packaging designs, created using paper stocks made from recycled coffee cups, protect the precious cakey contents in delivery, and provide an exciting unboxing experience for the recipients.

Sea Salted Caramel Brownie Cake Stories
Rose-and-Passionfruit-Brownie Cake Stories
Jammy-Biscoff-Brownie Cake Stories

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