Creating a brand which enables people to build a better future

Futurity Finance

Launching with credibility from day one

As a new player in the market, the business required a meaningful name and a memorable brand experience to establish their presence and communicate their unique value proposition. Futurity Finance is an independent commercial finance broker offering impartial, honest advice. They arrange funding for property developers, scaling businesses, private assets and vehicles. We analysed the competition and developed the brand to be distinctive and more instantly relatable to the target audience. The phase one website is simple, professional and optimistic.

Brand naming  |  Brand design  |  Website design

'The Elastic team was a pleasure to work with. From day one, they asked good questions and translated what we do (commercial finance that can sound complex) into clear, confident messaging. They felt like an extension of our team, collaborative, straight-talking, and happy to challenge us when it made the work stronger. The result is a clean, fast Futurity Finance site that feels premium and easy to navigate, with our services front and centre. Clients have already commented on how clear it is, and I’m genuinely proud to send people there. If you want a partner, not just a supplier, go with Elastic.
Ian Henderson, Director & Co-founder
Futurity Finance
Futurity Finance Colours
Futurity Finance Logo Animation
Futurity Finance Brand Typography
The hairs on the back of my neck stood up when you presented the brand creative. You've made my day and I'm excited for the future.
Peter Rooney, Director & Co-founder
Futurity Finance
Futurity Finance Website Homepage on tablet
Futurity Finance Mobile Futurity Flex Loan Page
Futurity Finance Mobile Commercial Mortgages Page
Futurity Finance Mobile. Business Finance. Supporting your growth at every stage. We understand that access to affordable finance is crucial for business growth at every stage.

The Futurity Finance brand experience establishes credibility and inspires customer confidence, enabling the business to grow quickly.

Use of the Futurity Finance initials as Fast Forward >> reinforces the brand’s key differentiator of speed of service to empower customers.

Futurity Finance Fsst Foward Bridging Finance Frame
Futurity Finance Fsst Foward Bridging Finance
Futurity Finance Buy-to-Let Mortgages

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