Creating a Home Away From Home
Elastic Creative partnered with Ian Henderson and his co-founders to launch Haüss, a new high-spec aparthotel group with ambitious plans to expand across the UK.
Ian Henderson, renowned for his professional football career and impressive goal-scoring record, brings the same competitive spirit and team mentality to this business venture.
Haüss
Our collaboration began with a brand-id workshop, during which we worked closely with Ian and the team to define the brand’s ambitions and positioning. This strategic foundation informed every aspect of the project, from naming to visual identity and website requirements.
We developed the Haüss brand name and a playful, distinctive visual identity designed to stand out in a competitive sector and encourage guest loyalty as new locations open. In parallel, we designed and built a user-friendly website, enabling guests to discover Haüss locations and make seamless bookings online easily.
The first Haüss has now opened in Ayr, perfectly located for golf enthusiasts and visitors eager to explore the coast.
Haüss is set to grow, with more locations on the horizon. We’re proud to have played a part in bringing this vision to life – from brand strategy and identity to web design and booking integration.
If you’re looking for a place to get away, get together, get comfy, and get happy – look out for Haüss.
Brand naming | Brand identity | Illustration | Website