Inspiring New Beginnings in the North Highlands
Live North has launched a multi-layered initiative and vibrant digital platform – building pride, attracting fresh energy to the region, and setting a benchmark for transformational place-branding in the north of Scotland.
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Caithness Chamber of Commerce is the leading business voice for the far north of Scotland, supporting over 300 businesses across a diverse area that is renowned for its breathtaking scenery, rich natural resources, history and culture.
The North Highlands is experiencing a once-in-a-generation transformation, playing a vital role in the UK’s transition to renewable energy through leading wind and tidal schemes. This extraordinary period brings new challenges and opportunities for communities and families.
Live North
Creative approach
The Caithness Chamber of Commerce envisioned an initiative that would invite both newcomers and those with Highland roots to return to participate in the region’s future. We partnered closely with the Chamber to shape a brand experience with both heart and vision – building a brand and digital platform that inspire a sense of belonging, opportunity, and adventure. The creative approach puts a strong focus on combining the area’s unique culture with its forward-looking economic ambitions.
A guiding star: At the core of the identity is The North Star (Polaris). For centuries mariners have used the North Star to guide their voyages, adventures and exploration – and find their way home. A beacon of guidance, constancy and destiny, it honours Highland tradition while inviting new stories to begin.
A homecoming call: The Live North brand speaks directly to those with Highland heritage living away, as well as families and professionals seeking a balanced lifestyle grounded in nature, community, and growth.
Brand Colour Palette
Brand visuals and tone are vivid and welcoming, highlighting the region’s spectacular landscapes, outdoor lifestyle, and world-renowned natural assets. The digital experience emphasises community, opportunity, and a dynamic new energy – all while celebrating the Highlands’ authenticity and warmth.
Launching the Live North Platform
The resulting website is not just a showcase; it’s an engine for change. Live North provides a tailored job opportunity listing and matching service, helping individuals find their future whether they’re in skilled renewables, business, or those starting new ventures.
Connection to business and support: The website connects talent and entrepreneurs to extensive resources, business support, and practical information provided by the Chamber and partners – removing barriers and building real confidence to make the move.
Championing quality of life: Every aspect of the site’s content, from job opportunities to starting a business, is designed to illustrate the unmatched benefits of living and working in the North Highlands – natural beauty, vibrant community, and the promise of a future secured by innovation.
