Crafting the brand identity for Reforj - a new adventure from 4J Studios

We are excited to share our latest project: the brand identity for Reforj, the new game in development at 4J Studios, renowned for their groundbreaking work in making Minecraft accessible to everyone across all platforms.

Reforj

Horizontal Reforj logo in white on a black background
Vertical Reforj logo in white on a black background
Horizontal Reforj logo in white on a black background
Reforj logo on white tshirt
Male wearing a black hoody with the Reforj logo printed on the back in white

Building the brand

Our elastic design team has collaborated with 4J Studios to create a visual identity that reflects the game’s core themes of exploration, creativity, and rebuilding.

Key Elements of the Brand Identity

Dynamic Logo
The logo is designed to symbolise the game’s core theme of “Reclaim the future. Rewrite the past. Reforj the world.”

Vibrant Colour Palette
Inspired by the game’s diverse environments and creatures, the colour choices aim to evoke a sense of adventure and excitement.

Custom Typography
We developed a unique logo typeface that captures the essence of the voxel world and ensuring brand standout.

The Journey Ahead

As Reforj enters its pre-alpha stage, we are eager to see how the community engages with 4J Studios, as they redefine what’s possible.

Brand identity

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