Earlier this week, we shared 11 content marketing ideas to keep you inspired on your marketing journey. But 11 ideas weren’t enough, so here are 10 more to keep your gears turning (and your audiences wanting more!) in 2019. Take a look below to get started!
It’s not easy to come up with exciting new captions for Facebook, Instagram and Twitter every single day. So when you hit a creative block, why not ask your audience a question?
From apps and video games to ordering fast food and taking the bus, interactivity has infiltrated most areas of daily life. Naturally, forward-thinking marketers are bringing the interactive experience to content. And according to the stats, it’s more effective than traditional “passive” content. Interactive content is content consumers can engage with: things like quizzes or chatbots that ask questions on your landing pages.
(source: Demand Metric)
No matter what industry you’re in, you’re bound to have some relevant, one-line gems of wisdom to pass on. These make for great social media captions or content for text-led still images.
If quick tips aren’t relevant to your industry, then you could always try motivational quotes on your social channels instead. If you’re an Instagram power-user, you’ll know two things. First, Instagram is filled with motivational quotes. Second, they tend to generate a lot of engagement. Again, they work great as either standalone captions or as images.
Start a podcast
Love to talk? A business podcast might be right for you. The latest stats show they’re exploding in popularity.
(source: Convince & Convert)
The average length of a podcast is around 40 minutes. But there are plenty of great podcast episodes that range from 20-30 minutes too. So, it shouldn’t take you too much time to put an episode together. To make podcasts work, it’s best to treat them as you would your blogs: offer valuable content your audience will find interesting. A great place to start is by offering to help solve day-to-day problems or understand confusing subjects.
Turn blogs into videos
Though content has one of the best returns on investment of all types of online marketing, it’s also one of the most time-consuming. This is why the savviest businesses repurpose their content across different platforms.
It’s worth keeping in mind that some of your audience might not be blog readers, no matter how great your content is. It doesn’t mean they aren’t interested in what you have to say, they might just prefer video content. By repurposing blogs as videos, you’ll be able to satisfy more of your audience. The great thing about repurposing blogs as videos is that you’ve already got the script written for you, so it’s not going to take a great deal of extra effort to produce. Always a win-win.
Do you work in an industry where there’s lots of common misconceptions? Then make sure to educate your audience with mythbuster posts. The key benefit of mythbusting is that it helps you overcome the objections your audience might have against using your product or service in a unique, informative way.
As an example, we recently published mythbusting posts for social media and digital marketing, because they’re two of the most misunderstood areas of our business. The articles make for an interesting read because they make sense of confusing subjects and highlight how customers can benefit from each platform.
Turn testimonials into content
In traditional marketing, testimonials are a tried and tested way to get people interested in your product or service. It’s the same in digital marketing, and you can use them as more than just page-filler on websites, too. Good testimonials also make for great social media captions and images. Just like the one below.
Share your knowledge
Let’s be honest, most of us use the internet for three main things: browsing social media, binge-ing Netflix programmes and solving problems we’re having. Why not help your audience out by using your content to solve some of those problems? A great way to do this is with how-tos, listicles and answers to popular questions. While this type of content might not be anything new, it’s still hugely popular.
As an example, we have a lot of clients who don’t fully understand what digital marketing is and how it can help them. So we created a couple of What Is Digital Marketing? posts to make it easier for them to understand. No matter what industry you’re in, you’re bound to see similar questions and concerns pop up time and time again, and these make a great basis for these types of post.
What else do they like?
A great way to come up with ideas and blog content is to create what I call “what else do they like” content. Let me explain…
While your business may be in finance, your audience is a diverse bunch, so they’ll have tonnes of interests outside of that. People love brands that understand them and offer more than just relentless sales pitches. It’s worthwhile experimenting with content topics outside of your field of expertise that might interest them.
As an example, many of our clients work in technology. So our recent post about the Robots exhibition at the National Museum of Scotland ended up going down a hit. As it’s something they’re also interested in.
Content marketing is one of the best ways to promote your business. If you want to maximise your success online, you need to ensure you’re treating your audience to a steady stream of great quality content. There’s a time and a place for pushing the boundaries with radical new content ideas, but when you need to get effective marketing out fast, there’s nothing wrong with falling back on the tried and tested models like those shown here.
There’s a reason they’re popular. And that’s because they work. As a final word of advice, never forget that the internet is filled with content. So quality has to be your top priority. If there’s anyone out there doing it better, you can guarantee your audience will go to them instead of you.
Looking for content marketing inspiration for your brand? Or maybe you just want a rock-solid design agency to create some killer new content for you? Either way, Elastic can help.