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The Branding and Design Blog by Elastic

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Up close and personal with a Scottish Wildcat

What Is the Difference Between Brand Awareness and Brand Recognition? Understanding the Fundamentals of a Strong Branding Strategy

What Is the Difference Between Brand Awareness and Brand Recognition?

How to build brand trust

How to Build Brand Trust

Memorable brand identity and design

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

Text saying the word ethics with letters animating into money symbols in the style of the keys from an enigma machine

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish


What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

An animation of a cartoon face yawning

Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

Brand Name, Brand, Lips

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

The words inside out twisting like a circular mobius strip

The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking

Black and white hand drawn Illustration of a herd of sheep

The Fable of the Blaaand Brand

The Power of Branding

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