The Branding and Design Blog by Elastic

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Why Nostalgic Marketing Works so Well

Why Marketing is a lot like Dating

Did You Know? Edition 05

How do generations differ when it comes to branded marketing?

5 Reasons your business should have a blog section

Colour Psychology: The Impact of Brand Colours

Nora Ephron : Elastic Thinker

Leverage the full potential of Animation.

The Importance of Email Marketing in 2023

Did You Know? Edition 04

TikTok Made Me Buy It; How to Make TikTok Work for Your Brand

Did You Know? Edition 03

Why it is important to invest in Marketing During a Financial Crisis

Evergreen vs Ephemeral: A Content Tug of War

The Benefits of Branded Podcasts

Virtual Influencers: A New Dawn or a Step Too Far?

Did You Know? Edition 02

Philip K Dick: Paranoia, Speculation & Mind-Bending Thinking

Green Marketing: Your Brand and Mother Earth

The Power of Voice

Lauren at Women's Business Club conference

Unbland Your Brand Expert Pod at Women’s Business Club Conference

What Is the Difference Between Brand Awareness and Brand Recognition?

scottish wildcat 1080

Up close and personal with a Scottish Wildcat

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish 

What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

An animation of a cartoon face yawning

Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

The words inside out twisting like a circular mobius strip

The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking

The Fable of the Blaaand Brand