A dynamic new brand and website for the Resilience Dynamic

Resilience Dynamic provide creative resilience solutions to improve workforce resilience capability at all levels, which in turn unlocks their clients business ambitions. Key to their offering is the Resilience Dynamic Dashboard® – A filterable, real-time, aggregate dashboard view of wellbeing and performance within an organisation. To support the dashboard they also provide tailored Resilience Coaching.

Following the successful development of online tools to support their clients, Elastic was commissioned to create a new brand and website that better reflected the nature of their offering.

We set about bringing the new brand to life and communicating the brand story with our brand workshop, which allowed us to pinpoint their offering and fully understand their target audience. The subsequent brand development was rolled out across their website, sales aid video and supported with a set of brand guidelines.

Various animations were created to bring the brand to life and to support the key messaging throughout the website.

We implemented a vibrant palette of colours into the brand guidelines, establishing a strong and unique brand personality.