As far as slogans go we can probably all agree that a line like ‘Take part in physical activity right now’ doesn’t really cut it as an introduction to any brand. Reduce that down a little though, and you get somewhere much more interesting.
Our logo design for The Boilerhouse.
‘Just do it.’, Nike’s enduring trademark, manages to say the same and more in fewer, better words. Boiled down even further, their iconic swoosh can be read as an even leaner, more immediate translation of this sentiment. It captures an active, dynamic motion that’s synonymous with sports … and, well, just looks cool. And has done since 1971.
Any classic logo design represents so much more than just a graphic device for a brand. That’s what makes them classic. The most effective logos talk to people. In a split second their colour, font, look and feel can give someone a good idea of what this company’s all about. Their world. Their outlook.
Designing a logo to go
Our logo design for Vox Dundee.
For us, designing a logo starts with the company itself. After all, building a recognisable brand isn’t just about that one graphic mark. It’s the whole experience that really counts.
Restaurant’s are a great example. The lighting, the copy on the menu, the way you’re greeted on the phone – it all counts towards a perception of your brand. Of course it’s up to you how far you take your concept. It’s the job of the branding agency to help distil all these elements that make the company who they are into an effective, immediate symbol of that world.
An eye for detail
It’s these sort of details that are often taken for granted, but they’re essential in forming not just a great logo but the basis of a long-lasting and recognisable brand. So why not get in touch? We’re experts at asking the questions that’ll help you not just find a logo you like, but build a whole personality around your business too.
Next blog: Branding part three – Building a brand from scratch
