What’s creativity really all about?
It’s all about problem solving. Einstein, no slouch when it came to thinking, said ‘creativity is intelligence having fun.’ We love this sentiment because while everyone loves the fun bit– the end product like stunning brand design and engaging video—content only serves a purpose in our world when based on intelligent business thinking. And by that we mean your brand strategy team generating a unique, imaginative, creative solution to your business problem. It’s looking at what you do and how you do it in new and original ways. More creative thinking means more ways to catch your audience’s attention– and hold it.
Why is Elastic thinking important?
Creative thinking can solve your business challenges, bring your team closer together, grow customer loyalty and have a positive effect on your bottom line. As a branding and marketing agency, we employ creative thinking from the start with every single client. It all starts with our brand workshop where we identify your specific problems or challenges as a business.
The output of these brand workshops and brand design sessions establishes the personality of your brand. It identifies your company’s attributes and persona and creates a distinctive, compelling and flexible language of words, imagery and experiences. It feeds the creative thinking which ultimately results in the following: your company or product name, brand logo, online customer experience, signage and branded interior, advertising and PR activity.
Thinking about your brand in new and different ways at the early stages of its development means you’ll reap more benefits down the line. It’s at this stage we think about how we can fire up the imagination of your audience. How innovative, creative branding can give people something different and how smarter, more thorough research can deliver better results.
We will never just jump straight into designing logos and choosing favourite colours and fonts for you. Your brand is a great deal bigger than that. It’s the key to attracting and keeping more customers, so it pays to think more creatively. By thinking differently and more creatively, we can help make your brand more memorable, more effective and more successful. After all, it deserves nothing less.
To find out more about what Elastic thinking can do for your business, contact us today!