How’d You Get Here: Design

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Iona Sorbie

Iona, a recent graduate of DJCAD, joined the Elastic team earlier this year. She has a passion for cute animals, Friends (the TV show) and good design in all forms.

What do you do at Elastic?

I’m a Junior Designer.

How long have you worked in design?

I have worked in design for almost a year and a half, but this is my first ‘proper’ job.

Do you work in the field you went to school for?

Yes and no. I studied architecture before I began studying graphic design.

How did you get into design?

I have always been creative, drawing from a young age – but when it came to University, I was a bit unsure. I loved science and maths, too – that led to architecture. I loved designing reports and laying out drawings – but I just didn’t care about the design of the buildings – bit of a problem, isn’t it? So, realising this, I transferred to graphic design and found my passion.

What were the biggest challenges when you started your career?

Finding a job. Well I thought it would be, graduating university was a very daunting prospect. I was warned by many how challenging it was to find a job; however, I was very lucky to get a job the day after I graduated with such a great studio!

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What’s your favourite thing about your current position?

Cooper, the office dog. I do also enjoy the variety of projects, the project subject as well as approach, typography, motion, photography, each day is different.

What’s your least favourite thing about working in design?

The back pain. I genuinely don’t know though, design like most things, comes with its frustrations, but I really do enjoy it, limitations and mistakes are what makes design better.

What makes a good employee in design?

Determination, experimentation, willingness to work hard and wanting to learn new skills.

What’s an unexpected skill that has helped you in your career?

I guess my architectural background – not the typical degree your Graphic Designer has. I think my studies informed my approach and understanding of design and space differently. The knowledge I have as well is super helpful when designing for large scale graphics and interiors projects.

What tips do you have for someone trying to get into design?

Work hard, don’t give up, make connections, apply everywhere, you never know who will like your work.

What’s something you would tell someone on their first day in design?

It’s not as scary as it seems – just do your best, ask questions and be willing to learn.

Want to learn more about a career in branding, marketing or design? Check out these posts: Marketing, Project Management, Design, Motion Design & Motion Graphics

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