The Branding and Design Blog by Elastic

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Prophesies, Predictions and Speculations

That’s What Christmas Means To Me

Christmas Advertising: 2018 Edition

Walking Around: Pythons & Bongos & Old Town

Technology: The Good, The Better & The Best

Stan Lee: A True Marvel

It’s Alive! DJCAD & Gothic Design

Why Do We Say… PSA Edition

Why Do We Say… Retail Edition

Successful PSAs, Non-Profit & Charity Ads

Slacktivism & Today’s Millennial

Aldi vs. Jack’s: Who Will Reign Supreme?

Spring Ahead, Fall Back

Brand Mystery Solved!

Design as Escapism

The Great Escape… From the ASA

Back to the Future: Traditional Ads Making a Comeback

In 2018, No One Should Be Homeless

Parody: The Greatest Form of Flattery?

Touchdown! Advertising at The Super Bowl

What Is the Difference Between Brand Awareness and Brand Recognition?

scottish wildcat 1080

Up close and personal with a Scottish Wildcat

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish 

What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

An animation of a cartoon face yawning

Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

The words inside out twisting like a circular mobius strip

The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking

The Fable of the Blaaand Brand

The Power of Branding