The Branding and Design Blog by Elastic

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Elastic’s Top Tips for Working from Home

What are the design trends in 2020? And do they matter?

Stop trying to be smart. It might be hurting your business.

Cookies! Om Nom Nom… Gone?

2020 Digital Marketing Trends that will Transform the Industry

The Transformational Power of Range

New to Digital Marketing for B2B? Start Here

How’d You Get Here: Design

Branding in Marketing: How to Maximise Growth

9 Indisputable Reasons Branding Is Important For SMEs

What Are Branding Strategies & Why Do You Need Them?

Combatting Social Disconnect

Design’s Function

What’s In A Brand Name?

Digital Marketing Tools You Need

Season’s Greetings from the Elastic Band!

Elastic Favourites: A Decade in Review

Top 5 Worst Marketing Campaigns of the Last 70 Years

Have We Reached Peak 1980s Nostalgia?

Christmas Advertising: 2019 Edition

Lauren at Women's Business Club conference

Unbland Your Brand Expert Pod at Women’s Business Club Conference

Dornoch Coast line, North East Scotland

Celebrating the beautiful town of Dornoch

What Is the Difference Between Brand Awareness and Brand Recognition?

scottish wildcat 1080

Up close and personal with a Scottish Wildcat

Brand Identity: How to Develop a Unique & Memorable Brand

Brand Extensions

How Brand Management Has a Direct Impact on Your Bottom Line

Unforgettable – That’s What You Are

The Cosmic Dance

The Most Important Code of All

Integrate brand strategy into your business strategy and watch it flourish 

What is Branding? Understanding Its Importance in 2024

Image of two tennis balls divided by a white line on a green background, made to look like a percentage symbol

It’s a numbers game: How Brand Management Has a Direct Impact on Your Bottom Line

An animation of a cartoon face yawning

Branding Rule No.1: Predictability gives us nothing to talk about

Animation of two hands attempting but failing to grab a falling baton on a teal coloured background

Re:cycles of politics – how can real change be delivered in 4/5 year terms?

I’m sorry, I didn’t catch your name

Polarisation

The Deepening Digital Divide

The words inside out twisting like a circular mobius strip

The unifying power of the inside-out brand

Building a brand that stands out requires elastic thinking